What Is a Serum Box?
The serum is a skincare product meant to deliver a high concentration of specific active ingredients to the skin. They are mainly used for skin and hair. The serum bottles are sensitive and require durable packaging. That’s where serum boxes come into play. These serum packaging are meant to house the serum bottles and help manufacturers ship them without worrying about safety concerns. Furthermore, these serum boxes are also meant to attract customers with their innovative designs and creative packaging styles.
Popular Styles Of Serum Boxes
Serum packaging are not only supposed to impart protection to the serum bottles but are also supposed to be easy to use for your customers. Some of the popular styles of serum boxes are listed below;
- Reverse Tuck End Serum Boxes
- Tuck End Cover Serum Packaging
- Seal End Auto Bottom Serum Boxes
- Pillow Serum Packaging
Reverse Tuck End Serum Packaging
These are among the easiest to use types of serum packaging boxes that you will find. They can be crafted for you from the material of your choice and offer multiple customization options that can be employed for carrying out brand marketing.
Tuck End Cover Serum Boxes
This is the most functional serum box that you can get. It is an incredible packaging solution or serum bottles, offering ample space for printing information and for marketing purposes. The protracted bent lid can be used as a friction lock. This lock can help ensure that the serum product remains secure within the packaging.
Seal End Auto Bottom Serum Boxes
This is among the most used packaging styles for serum packaging because it offers safety for your serum products while remaining attractive. It is very easy to assemble and can help you entice customers with its attractive design.
Pillow Serum Boxes
The pillow serum packaging look adorable and can help your brand become a success among your customers. It can be used for gifting purposes as well. Thanks to its appealing looks, the pillow serum boxes are famous for helping manufacturers bump up their sales.
Commonly Used Materials For Serum Packaging
When it comes to crafting serum packaging, choosing the right material is an important decision that you’ll have to make. The selection depends on a number of factors, including whether the serum boxes will be shipped internationally, and if you want to use them for branding purposes. Some of the commonly used materials for serum boxes are listed below;
- Eco-Friendly Kraft Material
- Card Stock Material
- Corrugated Material
- Rigid Material
Eco-Friendly Kraft Serum Boxes
Kraft material is environment-friendly – it is recyclable. Despite being recyclable, it can offer sufficient protection to your serum boxes against bumps and retail handling. Furthermore, it can protect your serum products from the harsh elements of the environment.
Card Stock Serum Packaging
The card stock material is lightweight and offers good print quality. You can opt for this material if your serum products are to be shipped locally and if you’re looking for customized artwork.
Corrugated Serum Boxes
The corrugated material is the strongest material that you can opt for your serum packaging. Its thickness can be varied based on your requirements. You should opt for this material if your serum boxes are supposed to be shipped internationally. The corrugated material is crafted using liner boards and flutes.
Rigid Serum Packaging
Do you want your customers to enjoy a premium feel when they interact with your serum boxes? If yes, then you should opt for this material. Not only can it make your serum products look captivating, but it can also impart ample protection to them against shipping and retail handling. This material is best-suited to high-end serum products and can be further customized using various add-ons.
Benefits Of Custom Serum Boxes
Opting for custom serum packaging is the best decision that you will ever make for your business. It can help you connect with customers and grow your business. With custom serum boxes, you can easily grab the attention of your potential customers. Some of the benefits of relying on custom serum boxes are given below;
Say Hello To Brand Awareness
Custom serum boxes give you multiple branding options that can be used for brand awareness, brand recall, and brand strengthening. You can have your brand logo printed onto these boxes and make the packaging appealing and enticing so that people are curious to learn more about your brand and its products.
Enhanced The Perceived Value Of Your Products
Will you ever buy something that doesn’t look worth your time and money? Exactly. Custom serum packaging can help you enhance your serum products’ perceived value, thus encouraging customers to make purchases. Customers rarely buy products that are packaged in dull and boring conventional serum boxes.
Give The Necessary Information
Is there some specific information that you want your customers to know about your serum products? If yes, then custom serum packaging will help you print that information on them. This can include instructions about how to use the product, the ingredients used to make it, its expiry date, or special promotions and discounts that you’re giving.
You’ll Be Saving Money
GoTo Packaging believes in creating serum packaging that fit your product rather than making a product fit your packaging solutions. This can help you save big time in the long term, actually. How? With serum boxes that have been crafted especially for your products, you are making sure that these serum boxes take only the required space during shipping, thus helping you enjoy lowered shipping costs. It also helps you to protect your serum products much better, thus reducing the cost of damaged goods.
Trending Add-Ons For Serum Boxes
These additional features can be used to make your serum boxes stand out from the crowd. These are customizations that can help you attract customers towards your serum products. In a retail store, there are plenty of serum packaging from all kinds of manufacturers. You have a higher chance of selling your serum products if your serum boxes stand out from the rest. Some of the trending add-ons are listed below;
- Foiling For Serum Boxes
- Embossing On Serum Packaging
- Debossing On Serum Boxes
- Raised Ink (Spot UV) On Serum Packaging
- Window Patching (Die-Cutting & PVC Windows)
Foiling For Serum Boxes
Cosmetic boxes such as serum packaging must be made as attractive as is possible, right? Hot stamping or foiling can be used to achieve different effects such as metallic, gloss, holographic, or matte.
Embossing On Serum Packaging
Embossing can be used to add an extra dimension to your serum packaging. It creates raised silhouettes for texts, images, logos, and other artwork on the material of your serum boxes. This helps you to make the customer focus their attention on specific parts of your serum boxes.
Debossing On Serum Packaging
Debossing is the opposite of embossing and helps in creating a depressed imprint as opposed to raising the texture on the material. Embossing and debossing can be used in combination with foil stamping and spot UV to create multi-dimensional and multi-layered effects.
Spot UV On Serum Packaging
Spot UV is applied to only specific areas of your serum packaging as opposed to the UV coating, which is applied to the entire box. It can be utilized for sealing the color while imparting a lustrous sheen to the application area.
Window Patching For Serum Packaging
Cosmetic boxes such as serum boxes are always a huge hit with the customers if they feature a window patch that enables them to take a peek inside the box to see the product contained within it. GoTo Packaging uses die-cutting and PVC films to carry out window patching for the serum boxes.
All of these add-ons can be used as standalone add-ons or used in combination to achieve different looks, thus making your serum packaging appear as unique as is possible.
Finishing Coats For Your Serum Packaging
Finishing coats can also be used to create serum packaging that are able to attract customers. Some of the commonly used finishing coats are given below;
- Matte Finish
- Gloss Finish
- Soft Touch Finish
- Varnish Finish
These finishing coats and add-ons can be used individually or in combinations to achieve distinct and unique looks. If you’re not sure about which add-on or finishing coat would work best for you, don’t worry, our packaging experts will help you select the optimal combinations for your serum packaging.
Color Models And Printing Techniques For Serum Packaging
The choice of a color model and printing technique will determine the print quality you’ll get with your serum boxes. Not all printing techniques work well with all kinds of materials, and color model selection must be made while keeping in mind the end result that you want. All of these decisions are also affected by the cost. However, you need not worry; GoTo Packaging will help you make the optimal decisions based on your requirements.
Commonly used printing techniques are listed below;
- Offset Printing Technique
- Digital Printing Technique
The offset printing technique is used for bulk orders and offers the best possible print quality. However, it becomes quite expensive for low-volume orders. On the other hand, digital printing offers quicker turnaround times and is cost-effective for low-volume orders, but the print quality that it offers is lower than that of offset printing.
The latest color models are listed below;
- CMYK Color Model
- PMS Color Model
Both color models have their pros and cons. The CMYK color model relies on four colors – cyan, magenta, yellow, and key (black) – to create virtually any color. The mixing is carried out on the surface where they are applied. This color model can’t guarantee consistency across different printers. The Pantone Matching System (PMS) color model uses numbers to denote colors and offers exceptional accuracy over different printers.
Get In Touch!
Are you looking for a packaging expert that can cater to your packaging needs while helping you remain cost-effective and help you crush your marketing goals, including brand awareness, brand recall, and brand strengthening? If yes, then GoTo Packaging is the right option for you. With our irresistible add-ons, exceptional finishing coats, material choices, and latest printing techniques combined with the right color model, we can craft the best possible serum boxes for your business that will help you entice your customers into purchasing your serum products. Get in touch with us today, and let’s start working towards a successful future for your business!
