What Is A Product Box?
Product boxes are small to medium-sized boxes that are made from paperboard. Their intended purpose is to take the breath away of your customers using an attractive look. Product packaging is supposed to be placed on store shelves, and their exquisite look is a must. They are used by various industries, including cosmetics, perfumes, gadgets, and much more.
Why Getting Custom Product Boxes Matter?
By investing in custom packaging for your products, you can enjoy several benefits. Your product box has evolved and is now a part of the customer experience. To completely engage the customer, you must choose a product box that conveys your brand message. With our list of add-ons that include spot UV, embossing, debossing, die-cutting, foil stamping, and PVC windows, you can get your product box as customized as you want.
What follows is a list of benefits that you will enjoy by using custom product packaging?
You Stand Out from The Competition
Custom product boxes imply that they are different from other product packaging in the market. By investing in unique packaging, you are increasing the probability of getting noticed by your potential customers. You can choose any design that you want and even have the option to try out different designs before you finalize one.
You Give Size and Dimensions For Product Boxes!
Depending upon your product, you can pull off any shape and size. Apart from being unique, another hidden benefit is significant cost-cutting. You’ll be saving money in terms of wastage and also on the shipping of these product packaging. Furthermore, when your product sits snugly inside the product box, it is better protected. These form-fitting product boxes also ensure little to no disruptions when the box is being shipped.
Value And Enhancing Customer Experience
With exciting custom packaging, you can entice your customers and increase sales. Retailers also prefer custom packaged product boxes because it is much easier to sell them. Custom product packaging also allow you to carry out tweaking and improving the customer experience. You can add tissue paper to impart elegance and add a customized note to the box. The options are, practically, limitless.
Cutting Down Shipment Costs
Custom product boxes are designed according to the product implying that they have a reduced size compared to conventional product boxes. This means that you will be saving money when you’re shipping them out.
Current Trends For Product Boxes
There are always changing trends for the product boxes. However, there are a few trends that never go out. Check them out below;
Printed Product Boxes
Many companies opt for digital printing for their product boxes. They either use the company’s logo or colors to transform their product boxes.
Using Custom Inlays
When it comes to product placement, it is crucial to make use of custom inlays specifically designed for your product. It offers a neat and calming look to the customer. We offer punch and fence inserts to our customers.
Printing Custom Forms
It is also a good practice to print custom-forms for the product boxes. They are used to divulge important information to the customer. For instance, if your product is a gadget, you can mention its model number and various other details.
A Personalized Touch
Many small business owners have employed this practice quite successfully. Each product box features a customized and personal note that is written for the specific customer. However, this practice is limited to products ordered online only. Nonetheless, it is an excellent way of making a personal connection with your customers.
Using Fillers
This is a relatively cost-effective technique that offers excellent benefits. Packing peanuts helps keep your product safe and shows that you care enough about your products and the customers.
Selection Of Materials and Finishes For Product Boxes
At GoTo Packaging, we offer a wide variety of materials for you to choose from;
- Eco-Friendly Kraft
- Rigid Boxes
- Cardstock
- Corrugated Boxes
- Linen Stock
Our core focus remains the protection of the product houses within the product box and to make it as aesthetically pleasing as is possible. Our product boxes are manufactured while keeping safety in mind and the expected wear and tear that the product boxes are expected to undergo during shipping and handling in retail stores.
We also offer different finishing options, including matte and gloss finishes. The finishing coats can help you make your product box have that ‘premium’ feel and look that attracts customers.
Most-Sold Product Boxes
GoTo Packaging offers different kinds of product boxes based upon your nature of business. Some of the most sold product boxes’ types include the following;
- Mailer Boxes
- Display Boxes
- Food Boxes
Mailer Boxes
Our elegant and practical mailer boxes offer the best of both worlds to our clients; you’re getting protection without compromising on aesthetics. If your products have to be shipped, this is the type of product box for you!
Display Boxes
Display boxes are the most-sought after boxes because they offer a glimpse of the product to the customers. Once in a retail store, it’s all about catching the eye of the customer. With our packaging experience, we offer die-cut windows that feature a PVC sheet – thus getting your products the traction that they need!
Food Boxes
Food boxes will almost never go out of style, and there’s a good reason for that; an economic chart by Economic Consensus states that the USA has over 35,000 food and beverage installations. A practical and properly designed food box can help you garner the attention of thousands of customers. We can help you make your food box become a marketing tool for your business, thus rendering it a driving force for your sales.
Trending Styles For Custom Product Boxes
You can forget about conventional and boring packaging details. GoTo Packaging is on a mission to make your product boxes dynamic and uplifting, thus helping your products get the recognition that they deserve. Our team believes that the following styles of product boxes are doing better in the market;
- Tuck-End Boxes
- Two-Piece Boxes
Tuck-End Boxes
These product boxes have tuck-end closures on both ends. Such boxes are the best fit for any medical, food, and grocery product. They have proven, time and time again, that they are an excellent budgeting option. Furthermore, they are super-easy to assemble. Tuck-end boxes feature panels including front panel, side panel, top closure, bottom closure, bottom tuck flaps, and dust flaps. Further divisions in the tuck-end boxes’ category include the following;
- Front Tuck-End Boxes
- Reverse Tuck-End Boxes
- Double Wall Front Tuck-End Boxes
- Tuck-End Auto Bottom
- Tuck-End Snap Lock Bottom, and many others
Two-Piece Boxes
Two-piece boxes have two essential components; one bottom storage and one top lid that covers it. You can find examples of such boxes when you look at mobile phone boxes or premium gift packages.
What To Consider When Getting Product Boxes
Every decision that you make regarding the product boxes will have a direct impact on your sales and recurring sales. We understand how important product boxes are to your businesses and therefore do our best to make sure that they help your business grow. Some of the key factors that you should consider when purchasing product packaging are given below;
How To Elevate Customer Experience
The best way to ensure recurring sales and to become social media-worthy is by imparting the best possible customer experience. Elevated customer experience means that your product will be featured on your customers’ social media accounts, thus helping you make new sales. GoTo Packaging understands this, and that’s why we offer so many customizable options for our product packaging.
Keep In Mind – Branding Is The Key
Your product box should be a brand ambassador for your business. You want a product box that features your company’s logo and colors, helping customers with brand recall every time they walk into a store and see your product boxes. Thanks to our printing options and finishing touches, not only can we pull this off but can do so in the best possible manner.
Customizable Product Boxes
The only way to enjoy the myriad of benefits that product boxes offer is to get custom product packaging made according to your product’s specifications. GoTo Packaging is known for its add-ons that can help your product box become much more than just a simple product box – an integral part of your product.
Got More Questions?
In conclusion, product boxes can make or break your sales. A good product box not only keeps your product safe and sound but also works as a marketing tool. When you reach out to GoTo Packaging, our experts will sit down with you and identify which kind of product box can serve your needs in the best possible manner while employing the latest trends and proven tactics to help your product box stand out from the rest. Get in touch with us today, and let’s uplift your product box!
