What Is a Retail Display Box?
The display boxes that are found in retail stores are known as retail display boxes. They are meant to entice customers who are browsing through different products. Therein lies the most prominent challenge that they have to overcome; they must be attractive enough to grab the customers’ attention while being sturdy enough to survive the wear and tear at retail stores and withstand the shipping and handling.
Different Kinds Of Retail Display Boxes
GoTo Packaging understands that retail display packaging are meant for different kinds of products. That’s why we haven’t restricted ourselves to a particular style of retail display packaging. Some of the common kinds of retail display boxes include the following;
- Standup Retail Display Boxes
- Book Display Boxes Stand
- 3-Tier Retail Display Packaging Bin
- Power Wing Retail Display Boxes
Standup Retail Display Boxes
The standup retail display packaging are great for products that are bigger in size. Owing to their design, the retail display packaging are placed closer to the cash counter and thus facilitate in impulsive buying. You can count on our packaging experts to craft custom standup retail display boxes based on your requirements.
Book Display Boxes Stand
These retail display boxes are ideal for presenting books in book stores or any other retail shop. They can effectively elegantly contain books, thus enticing the customers. You can use them for books, magazines, comics, and newspapers, etc. These retail display packaging is generally crafted using cardboard sheets, thus helping them retain their shape while bearing the weight of the items placed inside of them.
3-Tier Display Boxes Bin
These are also known as cardboard store fixtures and are perfect for your retail stores. They are capable of helping to sell slow-selling products by bringing them to the limelight. They feature a removable header for the sake of grabbing the customers’ attention. These can be used for showcasing products vertically, thus helping retailers to avoid compromising counter space.
Power Wing Retail Display Boxes
This particular packaging design is not only sturdy but also quite cost-effective. They are also known as sidekick displays and feature a detachable base. They can also be used as a wall-hanging or simply placed on the floor or the counter for maximum traction.
Choosing The Material For Retail Display Packaging
This is among the most important decisions that you will have to make for your retail display boxes. By selecting the right kind of material for your custom retail display packaging, you are making sure that it survives the shipping and handling while catering to your marketing needs without fail. Commonly used materials for retail display boxes include the following;
- Card Stock
- Rigid
- Eco-Friendly Kraft
- Corrugated
Card stock
The card stock material offers you high print quality, and this can help you attract more customers towards your products via exceptionally custom printed retail display boxes.
Rigid
Do you want to offer your customers a premium feel along with a smooth finish? If yes, then choosing rigid material is the correct move. The print quality for rigid material is also high!
Eco-Friendly Kraft
Do you need a material with greater flexibility? Are you a brand that is committed to keeping its carbon footprint low? If yes, then you should select kraft material because it offers high flexibility and is recyclable.
Corrugated
Do you want to be absolutely sure that your retail display packaging will survive any kind of impact, handling, and shipping? If yes, then you should select corrugated material. It is the sturdiest of materials, and you can choose between different kinds of flutes based on your needs.
Benefits Of Custom Retail Display Boxes
When you opt for custom retail display boxes, there are certain benefits that you will be enjoying. Some of those benefits are listed below;
- Products that are displayed in custom retail display packaging have a higher probability of being sold.
- Custom retail display boxes facilitate impulsive buying.
- You can use them to effectively carry out your branding campaigns.
- These boxes can be made in any size and shape based on your requirements.
- You can use these boxes to redirect the focus of customers to your sales or discounts.
- They are designed specifically for your products and can, therefore, keep them secure and safe.
More Customizations For Your Retail Display Packaging
At GoTo Packaging, we understand that the higher the number of customizations, the more unique retail display boxes you’ll have for your business. Under the banner of incredible add-ons, we offer the following;
- Foiling
- Embossing
- Debossing
- Spot UV Treatment
However, that’s not where our list of customization ends. Another great way of making your retail display packaging stand out from the crowd is by employing the use of high-quality finishing coats. Some of the popular finishing coats include the following;
- Gloss
- Matte
- Textured Materials
- Soft Touch
- Varnish
There’s no need for you to be overwhelmed. When you reach out to us, our packaging experts will help you select the most suitable add-ons and finishing coats based on your requirements and the material that you choose for your retail display packaging.
Printing Techniques & Color Models For Retail Display Packaging
Your retail display boxes are worth nothing if you don’t use the right printing techniques and color models. Printing techniques, unless chosen correctly, can be costly. Whereas, choosing the wrong color model can mess up your print quality and color accuracy. The commonly used printing techniques include the following;
- Offset Printing Technique
- Digital Printing Technique
When you reach out to GoTo Packaging, we will help you choose the right printing technique based on your needs and the material you want to use to create custom retail display packaging.
The two standard color models used by GoTo Packaging are given below;
- CMYK Color Model
- PMS Color Model
The CMYK color model relies on four colors – cyan, magenta, yellow, and key (black) – to create any color. This color model can’t create the exact same color over different printers. The Pantone Matching System (PMS) mixes colors before it applies them onto a surface and can create the exact same color as many times as you need it to over different printers.
Prototyping To Remove Margin For Error
Indeed, there is no room for error when producing burger boxes in bulk. You don’t want to end up with 500 burger boxes that do not accurately reflect your business needs. To avoid such mishaps from happening, we offer our clients prototyping options. These prototyping options include the following;
- Flat View
- 3D Inspection
- Physical sampling
Let’s Create The Best Custom Retail Display Box For You!
Custom retail display boxes are a great tool for your marketing and to bump up your sales. However, if you want them to be effective, you must make sure that they are convenient to use, elegantly designed, and capable of attracting customers. GoTo Packaging relies on the latest printing techniques and trending add-ons to create high-quality custom retail display boxes for your business. Reach out to us today, and let’s create a unique custom retail display box for you according to your requirements!
