What Is Custom Display Packaging?
Display boxes are used to display products in stores. The custom display packaging is when you decide not to go with the dull and conventional packaging for your display boxes but instead want a vibrant and colorful vibe that can help you garner your customers’ attention. There are different kinds of custom display packaging, including the following;
- Standup Retail Display Boxes
- Book Display Boxes Stand
- 3-Tiers Retail Display Boxes Bin
- Power Wing Retail Display Boxes
GoTo Packaging can help you create an ideal custom display packaging for your brand.
Benefits Of Custom Display Packaging
Using custom display packaging offers you a plethora of benefits. Check out some of them below;
Grow Your Brand
When you are getting custom display packaging, you have the opportunity to carry out your branding. This means that your display packaging will help carry out brand awareness, brand recall, and brand strengthening. You can opt for your brand’s color to be printed onto the custom display boxes, or you can have your logo printed on them.
You Can Give Out More Information
With custom display packaging, you get to choose what information you want to be displayed on the packaging. This is an ideal opportunity for you to interact with your customers and retailers. You can add information about the latest promotions and deals that are going on, mention the expiry dates, add instructions, and any other information that you think might be useful for your customers.
Stand Apart From The Competition
Customization is how your display packaging will stand out from everything else, and that’s where custom display packaging comes into play. It offers you so many customization options that you can literally create a totally unique and distinct display packaging for your brand. This makes it easier for customers to remember your brand and your products.
You Get To Be Creative
Forget about the conventional and boring ways of packaging and displaying your products. The custom display packaging gives you the option to be as creative as you want to be, thus creating a versatile display for your products. This allows you to incorporate various additional features to make your custom display packaging become unique and functional.
Enhancing Your Sales
You can greatly enhance your products’ perceived value by using custom display packaging, thus helping you drive your sales up. Custom display packaging helps you grab the attention of potential customers who are more likely to purchase your product if its packaging can get their focus.
Selecting The Best Material
It is important to select the right kind of material for your custom display packaging boxes. Why? Because the material will determine how durable your custom packaging display is and what kind of print quality, it will be able to offer. Some of the commonly used material include the following;
- Kraft Material
- Card Stock Material
- Corrugated Material
- Rigid Material
If you’re looking for a packaging material that is sufficiently sturdy and helps the environment as well, then look no more. Kraft is also known as an eco-friendly packaging material because it is recyclable and biodegradable.
Card Stock Material
This is the right choice if you know that your custom display packaging won’t be undergoing shipping. This material is not the strongest material but can offer a high print quality. You can use this to promote your brand and to carry out effective marketing campaigns.
Do your products need to be shipped? Is there going to be retail handling involved? Are your products delicate? You can sit back and relax because corrugated material results in the sturdiest possible custom display packaging. We can adjust the flute size based on your requirements as well.
With this option, you will make your custom display packaging look and feel more premium. The rigid material not only offers one of the best possible protection but also offers high-quality print.
We understand that selecting the right kind of material for your custom display packaging may seem overwhelming. Don’t worry, at GoTo Packaging; our packaging experts can help you select the best material for your packaging needs based on your requirements.
How To Make Custom Display Packaging Unique
If you want to attract customers and increase your sales, then your custom display packaging must be unique. Why? Only when it stands out will it be able to grab the customers’ attention and thus help you to increase sales. GoTo Packaging relies on the latest add-ons and exquisite finishing coats to help your custom display packaging stand out from the crowd.
Trending Add-ons For Your Custom Display Packaging
These are additional features that you can use to really make your custom display packaging pop out and leave a lasting impression on your customers. Some of the trending add-ons include the following;
- Spot UV
- Hot Stamping
- Window Patching
Embossing & Debossing
This particular add-on is great if you want to add another dimension to your custom display packaging? What does that mean? It means raising the texture on the material or depressing the texture into the material. Embossing is the name given to the raising of the texture, whereas debossing is the process of depressing the texture into the material.
The process is also known as raised ink because it also raises the texture of the material. It is a kind of UV coating but with a distinct difference; unlike UV coating, it is only applied to a specific area on your custom display packaging. It can help you to seal the color in as well.
The process is also referred to as foiling and is used to achieve specific looks for your custom display packaging. You can choose between metallic, glossy, matte, or even holographic looks. It imparts a sheen to your packaging, thus making it stand out from the crowd.
This add-on can enable your customers to take a peek inside your custom display packaging and catch a glimpse of the product within. This is a great choice to entice customers into interacting with your product while facilitating impulsive buying. We make use of die-cutting and PVC windows.
Spectacular Finishing Coats For Your Custom Display Packaging
Another sure-shot way of making sure that your custom display packaging is able to grab the attention of your customers is by opting for a finishing coat. The popular finishing coats include the following;
- Soft Touch
This finishing coat can make your custom display packaging look like high-end packaging with its muted colors and rich texture. It offers a smooth aura of sophistication, sleek and non-glossy look that is bound to attract customers.
Sometimes, there’s no other way but to shine bright! That’s where gloss finish comes in and provides your custom display packaging a vibrant and colorful look. There’s no doubt that your packaging will attract the customers when you make use of gloss finish.
Soft Touch Finish
This finishing coat imparts a velvet feel to your packaging that can help the customers fall in love with your packaging and the product. Such finishing coats are bound to get your brand on your customers’ social media accounts, thus helping in garnering attention and bumping up your sales.
Do you want a semi-gloss finish for your custom display packaging? If yes, then this is the right choice for you.
These add-ons and finishing coats can be used individually, or they can be used as a combination for achieving the desired outcome. When you reach out to GoTo Packaging, our packaging experts will help you select the optimal combinations that will help you bump up your sales.
Prototyping Of Custom Display Packaging
It is important to get a prototype or a sample of your custom display packaging before you fully commit to it. It helps you in different ways; you can make adjustments, spot any overlooked mistake, and you will be able to see if your product gets snuggly placed into the box. We, at GoTo Packaging, believe in measuring twice and cutting once. Our list of sampling options includes;
- Flat View
- Mock-up Video
- Physical Sampling
This is the most basic kind of prototyping that we carry out. We will send you a 2D image file of the die card. You will be able to see the scoring lines, measurement, and the artwork that will be printed onto it.
The next kind of prototyping that we offer is a 3D mock-up video. This will help you assess all of the edges and angles of your custom display packaging and decide if it’s good to go or not.
The final prototyping option that we have is a physical sampling. We ship an actual sample of your custom display packaging to you. You can carry out color tests, place the product in it, and assemble it on your own to see if it matches your requirements or not.
Color Models & Printing Methods For Custom Display Packaging
Despite the right material, packaging style, add-ons, and finishing coats, your custom display packaging won’t have the impact if you got the colors and printing techniques wrong. A good printing technique is not only cost-effective but can help you get your message across to your customers using crisp images of high quality.
Commonly used printing techniques include the following;
- Offset Printing Technique
- Digital Printing Technique
These printing techniques are used while relying on one of the following color models;
- CMYK Color Model
- PMS Color Model
Choosing The Printing Technique
Offset printing techniques will provide you with the best image quality possible, but it is only cost-effective for bulk orders. If you have a low-volume order, choosing an offset printing technique will result in you incurring higher costs. For such low-volume orders, the digital printing technique works best as it requires no setup, offers quicker turnaround times, and is cost-effective. The image quality is not as good as the image quality you get with the offset printing technique, but it is sufficiently good enough to help you with your marketing needs.
The Different Between CMYK and PMS Color Model
The CMYK color model relies on cyan, magenta, yellow, and black to create all other colors. It mixes these colors using the dot approach and offers good color quality. It can help you create virtually any color, but the issue with the CMYK color model is that it’s almost next to impossible to get the color consistency over different printers. This could mean a lot of issues if you’re using your packaging (which you should be) for branding.
The Pantone Matching System (PMS) uses numbers for coding different colors and can help you achieve the same color every time across different printers. The color mixing happens before the application, and this color model can help you achieve exceptional color quality.
Got More Questions?
Do you want to learn more about how custom display packaging can help you grow your brand? Do you want to figure out how to create the best possible custom display packaging? If yes, then you must reach out to GoTo Packaging today and sit back and relax as our packaging experts help you design and create an elegant and alluring custom display packaging that will not only help you with the marketing of your brand but also help you increase your sales.