What Is a Counter Display Box?
The counter display boxes are the boxes that you see on top of counters in retail stores next to cashiers. They carry ready-to-purchase products and are a great way to promote sales since the customer has to stop at the counter, and having products encased in vibrant and enticing counter display packaging causes customers to make purchases. Counter display boxes are used for products including CDs, DVDs, candies, chocolates, cosmetics, magazines, and much more. You can even find medicines placed in counter display packaging.
Popular Packaging Styles of Counter Display Packaging
The counter display boxes are meant to be placed in the limelight. They have to actively grab customers’ attention, and that’s why we can’t opt for boring and dull packaging styles. That’s where popular and trending packaging styles come into play. Two of the popular packaging styles for counter display packaging include the following;
- Tuck End Counter Display Boxes
- Double-Walled Counter Display Packaging
Tuck End Counter Display Packaging
The tuck end boxes have become really popular because they offer convenience to businesses. They feature three flaps on the top and bottom end. Two out of the three flaps are designed to be supportive while the third hooked flap ‘tucks into’ the counter display box. Thanks to their design, these boxes are not only straightforward to fold and store but erecting and using them is virtually hassle-free. There are different variations of tuck end counter display packaging that GoTo Packaging offers, such as an auto-locking tuck counter display box. This variation of tuck end display box features an auto-locking bottom thus is capable of handling heavier weights.
Double-Walled Counter Display Boxes
These boxes are famous because of their strength and durability. The double-walled counter display packaging feature two sheets of robust card stock that help protect the box’s contents from each side. We can increase the number of layers based on your requirements. Such boxes are floor-based counter display boxes and therefore require extra protection against bumps and wear & tear.
Other variations of counter display boxes that we offer to our clients include the following;
- Pop-Up Lid Counter Display Packaging
- Vertical Counter Display Packaging
- Punch Inserted Counter Display Boxes
- Perforated Counter Display Packaging
- Staircase Counter Display Boxes
- Fence Inserted Counter Display Packaging
Selecting Materials For Your Counter Display Boxes
It is crucial that you opt for high-quality materials for your counter display packaging. Why? Because these boxes are always going to be at the center of the stage. By selecting the right kind of material, you are making sure that your counter display boxes are sturdy, enticing, elegant, and offer the optimal print quality. Commonly used material for counter display boxes includes the following;
- Kraft Material
- Card Stock Material
- Corrugated Material
- Rigid Material
Kraft Material
Kraft is a sturdy material that is also environment-friendly since it is recyclable. Kraft material is lightweight, and handling kraft counter display packaging is easy.
Card Stock Material
Card stock material is also a lightweight material that can help you create stylish and innovatively designed counter display packaging. The card stock material offers high print quality, thus enabling you to entice your customers with your artwork!
Corrugated Material
This material offers the highest order of protection to the contents of counter display packaging. It is made up of two elements; flute and liners. The corrugated material can also help you keep the moisture away from the products contained within the counter display packaging.
Rigid Material
Are you ready to give your customers a premium look with your counter display packaging? If yes, then this material is the right choice for your business. With trending add-ons, you can really leave a lasting impression on your customers when you opt for rigid material.
Not sure which material would work best with your business and product needs? Don’t worry; when you reach out to us at GoTo Packaging, our packaging experts will help you select the ideal material for your counter display packaging.
Making Sure Your Counter Display Boxes Stand Out
Simply opting for a popular packaging style and selecting the right material for your counter display packaging is not going to be enough. You have to make sure that your counter display packaging stand out from the competitors. You can do that by employing the following;
- Top-Notch Quality Coatings For Counter Display Boxes
- Additional Décor For Your Counter Display Packaging
Top-Notch Quality Coatings For Counter Display Boxes
The coating finish can help you highlight your counter display packaging. These coatings do more than just highlight your counter display packaging; they also offer protection against minor damages. Popularly used coatings include the following;
- Gloss Coating
- Matte Coating
- Satin Coating
- Aqueous Coating
Gloss Coating for Counter Display Packaging
Do you want your counter display boxes to offer a smooth appearance while reflecting light? The glossy finish can help your counter display packaging stand out from the rest and attract the customers, thus bumping up sales.
Matte Coating for Counter Display Packaging
The matte finish is considered opposite to the gloss coating since it absorbs light and offers muted colors. However, it is beneficial since it imparts a deep appearance to your counter display packaging while giving them a premium look.
Satin Coating for Counter Display Packaging
The sating coating is a mix of matte and gloss finish and offers a luminous look to the counter display boxes. You can use this if you don’t want to go overboard with the shiny effect.
Aqueous Coating for Counter Display Boxes
The aqueous coating is a water-based finishing technique that is used while the printing process is going on and offers quick-drying capabilities. You can achieve different appearances with aqueous coating while resisting fingerprints.
Additional Décor For Your Counter Display Packaging
You can also use different kinds of add-ons to decorate your counter display boxes and help them look unique. These add-ons can help you achieve different kinds of looks, add dimensions to your packaging, and create textured packaging. Some of the commonly used add-ons include the following;
- Perforated Counter Display Packaging
- Die-Cutting Counter Display Boxes
- PVC Window Counter Display Packaging
- Embossed and Debossed Counter Display Boxes
- Foiled Counter Display Packaging
- Spot UV Counter Display Boxes
Avoid Faulty Counter Display Boxes With Prototyping
What’s more desirable? Ending up with your order for custom counter display packaging and realizing that all of them are faulty or asking for a prototype to make sure that the finished packaging is according to your specifications and free of errors? Of course, you wouldn’t want to end up with faulty packaging products. That’s why at GoTo Packaging, we offer prototyping options to our clients. It helps us make sure that any errors or suggestions are incorporated before moving forward with mass production.
We offer the following prototyping options;
- 2D Prototyping
- 3D Prototyping
- Physical Prototyping
2D Prototyping
This particular prototyping option entails a 2D image file of the die-card. It will detail the measurements and the scoring of counter display boxes.
3D Prototyping
The next prototyping option that we offer is that of 3D prototyping. It includes a mock-up video that will allow you to check the edges and angles of counter display packaging.
Physical Prototyping
This is the ultimate prototyping option that we offer to our clients. We ship an actual packaging sample to you, and you can check it thoroughly before we move ahead with mass production.
Latest Printing Techniques
GoTo Packaging relies on the latest and highly advanced printing techniques to make sure that the counter display boxes are of the highest possible quality. Our printing techniques not only create stylish counter display packaging but are also highly cost-effective. We offer the following kinds of printing techniques to our clients;
- Offset Printing Technique
- Digital Printing Technique
Offset Printing Technique
It is also referred to as lithographic printing and is the ideal option for high-volume printing and does so while ensuring minimal wastage. It offers a lower per-unit cost while providing the best possible quality of printing.
Digital Printing Technique
This printing technique is ideal for low-volume orders and doesn’t require any setup. It offers a quick turnaround and works similarly to how the inkjet printers work.
Let’s Get Packing, Shall We?
Your counter display boxes are how you will be enticing customers into buying your products when they enter a retail store. That is why your counter display packaging must be more than just a sturdy packaging solution. They have to be attention-grabbing, elegant, and stylish. Your logo and brand colors must be printed in the highest order of quality, and these boxes should feature custom inserts to effectively display your products. GoTo Packaging makes use of top-notch quality materials, trending add-ons, fascinating finishing coats, and different packaging styles to help you bump up your sales. Get in touch with us today, and let’s get busy!
