What Is a Cosmetic Display Box?
Cosmetic display boxes are what you use to display your cosmetic products at stores. They possess the power to enhance the presence and elegance of your cosmetic products. The cosmetic display boxes allow the customers to easily interact with your cosmetic products, thus bumping up your sales. Whether you are dealing with lip liners, eyeliners, lipsticks, nail polish, or facial cream, the cosmetic display packaging can help you in terms of packaging, marketing, promoting your brand, attracting customers, and enhancing your sales.
Material Selection For Cosmetic Display Boxes
Your cosmetic display packaging are meant to safely and securely house your cosmetic products while helping you attract customers and carry out your brand promotion. All of this is only possible if you choose the right kind of material for your cosmetic display boxes. The commonly used materials for cosmetic display packaging include the following;
- Card Stock Material
- Kraft Material
- Corrugated Material
- Rigid Material
Cardstock Material
This material is thicker than the standard writing material and offers good print quality. It can help you print out your logo and other artwork on the cosmetic display packaging. This is the right choice as long as your cosmetic display boxes don’t have to undergo international shipping.
Kraft Material
Kraft has become one of the most sought-after materials in the market. Why? Because it is environment-friendly and recyclable. It is capable of protecting your cosmetic products while helping you to display them elegantly.
Corrugated Material
This is the most sturdy material that you will find for your cosmetic display packaging. It can keep your cosmetic products safe even during shipping and retail handling.
Rigid Material
This material offers a minimum thickness of 32 pt and should be used when long-distance transportation is involved. Furthermore, it imparts a premium look to your cosmetic display boxes and can help you leave a better impression on your potential customers.
Making Cosmetic Display Packaging Stand Out From The Crowd
The competition is tough, with plenty of cosmetic products manufacturers competing to grab the target market’s attention. That is why it is important to make your cosmetic display boxes unique so that they stand out from the rest and help you bump up your sales. GoTo Packaging relies on the following two to create truly unique cosmetic display packaging;
- High-Quality Finishing Coats For Cosmetic Display Boxes
- Popular Add-Ons For Cosmetic Display Packaging
High-Quality Finishing Coats For Cosmetic Display Boxes
The finishing coats can be used to achieve different kinds of finishes for your cosmetic display packaging, thus helping them to become more attention-grabbing. Some of the commonly used finishing coats are given below;
- Matte Finish
- Gloss Finish
- Soft Touch Finish
- Varnish Finish
Matte Finish
Do you want your cosmetic display boxes to look sober and premium while offering a soft surface to touch? If yes, then the matte finish is the right option for you. It helps your cosmetic display packaging high-end and enhances the perceived value of your products.
Gloss Finish
When you’re competing with a bunch of competitors, it is important that you attract the customer right away to your product. The gloss finish can help you achieve that with its lustrous shine and ability to reflect light.
Soft Touch Finish
Do you want your customers to feel the texture when they interact with your cosmetic display boxes? This could be the defining difference between your competitors and you!
Varnish Finish
This finish can help you achieve a semi-gloss look. You will be getting a mild shine imparted to your cosmetic display boxes. This is great if you want a shine but don’t want to overdo it.
Popular Add-Ons For Cosmetic Display Packaging
You can also make your cosmetic display boxes stand out from the rest by using add-ons. The add-ons are like additional features that you can use to make your cosmetic display boxes look more exciting while adding to their functionality. The popularly used add-ons include the following;
- Spot UV
- Hot Stamping
- Embossing
- Debossing
- Window Patching
These add-ons can be used in different combinations or as stand-alone add-ons to achieve desired outcomes ranging from adding extra dimension to adding a window to your cosmetic display boxes. You can also use these add-ons to achieve sheen and to seal the colors in – the possibilities are virtually endless with different add-on combinations. When you reach out to GoTo Packaging, our packaging experts will help you select the optimal combination of add-ons and finishing coats based on your requirements.
Prototyping Of Cosmetic Display Boxes
We believe in measuring twice and cutting once. How does that help you? Here’s a situation; you place an order for 500 cosmetic display boxes. Once you receive them, you realize that they all have a fault. This could have been easily avoided if you asked for a sample before moving to mass production. GoTo Packaging offers prototyping options to its clients to avoid such situations. We offer the following kinds of sampling options to our clients;
- Flat View
- Mock-Up Video
- Physical Prototyping
Flat View
This is the first prototyping option that we offer to our clients. We will send you a 2D image file of the die card that will show you scoring, measurements, and the graphic design that will be printed onto the cosmetic display boxes.
Mock-Up Video
This is the second prototyping option that we offer to our clients. We create and send a 3D mock-up video of your cosmetic display boxes to you. You can check out the packaging from every angle and make sure that it is according to your specifications.
Physical Sampling
This is the third and final prototyping option that we have available for our clients. We ship an actual sample of your cosmetic display boxes to your address. You can assemble it, place the product(s) in it, and carry out color testing while ensuring that everything is according to the specifications.
Custom Inserts For Cosmetic Display Packaging
Inserts are used to secure the placement of products and make sure that they don’t get mixed up. There are two kinds of inserts that based on the purpose they are serving;
- Punch Inserts
- Fence Inserts
Punch Inserts
They are used to keep the product(s) secured inside the cosmetic display packaging. They are shaped exactly like the product to offer a snug-fitting and can ensure that it remains in its intended place unless the customer takes it out.
Fence Inserts
The fence inserts can be thought of as protective walls placed inside the cosmetic display boxes to make sure that the products don’t impact one another and make sure that different products don’t get mixed up inside the cosmetic display packaging.
Selecting The Right Color Model & Printing Technique
Your cosmetic display boxes must impact your customers, and for that, you must employ the right kind of printing techniques and color models. The latest printing techniques are given below;
- Offset Printing Technique
- Digital Printing Technique
The offset printing technique offers the best possible image quality but is only cost-effective for bulk orders. The digital printing technique is similar to how an inkjet printer works. It requires no setup and can offer quick turnaround times with good image quality and is cost-effective for low-volume orders.
The two color models that we use include the following;
- CMYK Color Model
- PMS Color Model
The CMYK color model relies on cyan, magenta, yellow, and black to create virtually any color. The PMS color model uses numbers to denote colors and is the most accurate color model available today.
When you reach out to GoTo Packaging, our packaging experts will help you select the best possible combination of printing technique and color models so that your branding of cosmetic display boxes is of top-notch quality.
Benefits Of Using Custom Cosmetic Display Packaging
We highly recommend opting for custom cosmetic display packaging. Given below are some of the reason why investing in custom cosmetic display boxes makes sense;
Improve Your Brand Value
The packaging of a product can increase brand awareness, the value of the product itself, and can help with brand recall as long as your packaging is not boring and conventional. Custom cosmetic display packaging are bound to grab your customers’ attention who are tired of conventional packaging and want something unique.
Enhancing Your Customer’s Experience
Custom packaging for your cosmetic display boxes warrants an improved customer experience. The customer experience will help you generate more sales and transform your customers into your brand ambassadors.
Improved Protection For Your Products
When you opt for custom cosmetic display packaging, you are talking about designing and creating boxes that are specifically tailored according to your products. This implies that your product will be snuggly fitted into the box and thus shall be better protected. Furthermore, you get to choose the kind of material that you want the custom cosmetic display boxes to be made of, thus adding an extra layer of protection.
Watch Your Marketing Become More Effective
The custom cosmetic display packaging can help you do more than just grab your customers’ attention and protect their contents. They can be used to execute different marketing strategies. Take the example of Coca-Cola’s Share a Coke campaign that became an international success. You can have special discounts and offers displayed via your custom cosmetic display packaging.
Made Up Your Mind Yet?
Do you want to create an attention-grabbing and spell-binding display for your cosmetic products? If yes, then you’re in the right place. GoTo Packaging understands the various factors involved when it comes to cosmetic display boxes. We can help you create more than just a sturdy packaging solution. Our custom cosmetic display packaging can help you get your message across to your customers, carry out marketing tactics, and entice your customers using lustrous designs, vibrant colors, and amazing add-ons and finishing coats. Reach out to us today, and let’s transform your cosmetic display boxes into the best possible cosmetic display packaging!
