New product-based brands are being formed daily, and they are utilizing custom packaging for effective marketing and improving their sales.
In fact, 60% of shoppers are more likely to choose enticing custom packaging that encases your product as opposed to stock packaging.
Take the example of packaged wine bottles; they are able to grab the potential customer\’s attention much quicker and for much longer as opposed to bottles that have simply been placed on the shelves.
Custom packaging helps your brand form an identity while enabling it to stand out from its competitors.
Why are new and existing businesses slowly but steadily moving towards custom boxes for their products? That\’s because custom packaging has a lot to offer!
Couple that with the fact that during the last decade, e-commerce and online shopping\’s popularity has gone through the roof. The situation escalated when Covid-19 hit and made e-commerce a necessity and perhaps the only way certain businesses could stay afloat.
This article will focus on the many benefits that custom product packaging offers.
The Many Benefits Of Using Custom Boxes For Your Products
Let\’s kick things off by discussing the advantages that custom boxes offer:
- Improved Protection For Products
- Create Effective Brand Awareness
- Ensure Your Customers\’ Safety
- Give Your Customers A Wonderful & Memorable Experience
- Keeping Your Customers Interested
- Incorporating Practical & Functional Elements
- Environment-Friendly Packaging
- Cut Down Your Shipping Costs
- Increase The Perceived Value Of Your Products
1. Improved Protection For Products
The primary purpose of packaging is to house your product, right? Furthermore, it should be sturdy enough that your product survives the retail and shipping handling before it reaches its final destination – that is, your customer.
You can try to save a few bucks by choosing to opt for pre-made product packaging. However, such boxes will rarely, quite rarely, ever fit your products properly.
In fact, you might have to use inserts and packaging peanuts to ensure that your products don\’t keep moving around in the box and remain secure. But, even with the packing peanuts and inserts, it\’s a risky gamble.
On the other hand, custom product boxes easily win in this aspect. That\’s because they are crafted to ensure the snug-fitting of your product.
With stock packaging, your customers\’ chances of a damaged product are quite high. This may very well lead to returns and/or negative reviews that will impact future sales.
Custom product packaging can ensure that even the most fragile products are thoroughly protected during transit and retail handling. When customers receive their products safe and sound, they will be delighted, and this can lead to positive reviews!
2. Create Effective Brand Awareness
A huge benefit of using custom packaging for your products is brand awareness. It is actually a no-brainer that you use your product\’s packaging to showcase your brand. Successful brands use their custom boxes for advertising and developing brand authority.
Custom packaging allows you to share the relevant information concerning your product while also allowing you to convey whatever you choose about your brand, slogan, message, and any other products that you might be offering.
In fact, custom branded packaging that bears your unique message and style is among the list of effective ways of standing out from your competition. As a result, it helps you remain relevant to your customers and leave a lasting impression on their minds.
With unique custom packaging that\’s enticing and visually appealing, you will also be able to get your brand the exposure it needs to grow via social media. In addition, since you have complete control over your product packaging, it allows you to tweak it and effortlessly promote your brand.
Since packaging has become (thanks to Covid-19) the first physical touchpoint that customers will experience in reference to your brand, it is crucial that your packaging is branded.
When done right, it can get featured in unboxing videos that would help your brand reach more potential customers.
3. Ensure Your Customers\’ Safety
While yes, the main reason product packaging exists is to protect your products. They also help keep your customers safe.
That sounds a bit hard to swallow, right? But don\’t worry; allow us to explain.
When it comes to food products, ensuring that important information, such as the expiry dates, ingredients, allergens, and nutritional value, is properly conveyed is crucial.
It is also equally important for non-food products since they might have toxic or harmful substances or might require extra care around children.
Custom product packaging allows you to divulge this information readily and without fail.
It might sound counterintuitive to feature the details of harmful substances on your product boxes. However, it helps build trust and a loyal customer base that relies on your brand for its safety.
Furthermore, stating potential dangers associated with your product on the custom boxes will allow you to educate your first-time customers and help avoid any undesirable situation for them and your brand.
4. Give Your Customers A Wonderful & Memorable Experience
Out of all the marketing strategies available, digital marketing is by far the most common and most successful. Social media has grown to be an important platform for businesses to market their goods and services. The key secret weapon for utilizing this platform effectively is the consumer.
What does this signify? Through Instagram stories, unboxing videos have grown in popularity. Customers, particularly those branded as Instagram influencers, will publish videos of them demonstrating their new purchases to their followers.
Smaller Instagram influencers generally produce more connect-worthy content, which is why custom packaging plays a bigger role in customer experience.
Customers will be more inclined to document their real-time reaction through an unboxing if the packaging features distinctive, luxurious, or creative design elements.
Not only will this give you an accurate portrayal of the customer experience in real-time, but it also allows you to identify any improvements for future packaging or product design.
In recent years, customer experience has become a priority for businesses, thanks in large part to social media platforms like Instagram and TikTok.
Custom packaging has evolved into the most common form of brand communication because it is nearly impossible to communicate how a product smells or feels.
By making your custom packaging both memorable and unique, you\’ll give customers an experience that will make them want to share with others, thus increasing brand awareness and potentially driving more sales.
In other words, more attractive packaging leads to happier customers.
5. Keeping Your Customers Interested
Having custom packaging is one of the most basic and important ways to get customers interested in your product. In addition, changing your packaging to ensure a better fit and representing and enhancing your product makes it more credible and trustworthy.
The first thing potential customers notice is the packaging. As a result, creating a good first impression with your packaging is critical to gaining new consumers.
Consumers will frequently choose a product based only on the packaging when making a purchase decision.
According to the Paper and Packaging Board and IPSOS\’s 2018 study, 70% of customers believe packaging design influences their purchasing decisions.
The foundation of successful marketing is a good visual representation of your brand and product. Having appealing custom box designs for your packaging increases your company\’s visibility.
Packaging is the next stage in increasing a brand\’s credibility and boosting sales after having a great and effective product.
Given the sheer number of products and brands available to consumers, especially with COVID-19 driving growth in e-commerce, it can feel like the options are endless.
When potential clients are searching for their monotonous brown box in the shared mail room of their building, your product will jump out and make an unforgettable first impression on them.
By making the order and pick-up experience convenient, you are building a loyal customer base and gaining potential customers- without the negative aspects of brick-and-mortar locations.
6. Incorporating Practical & Functional Elements
A one-two punch combo to help your product stand out from the crowd is a unique custom box that is both practical and useful.
For example, product packaging that can be resealed is a great option for the food and fashion industries because it keeps products fresh and prevents them from becoming damaged or dirty.
Resealable packaging has become increasingly popular in the food industry as the go-to custom boxes for food to keep foods tasting fresh and flavorful.
Sealable packaging is not only more functional and practical, but it also makes customers far more likely to repurchase items. In addition, this type of packaging has eliminated the need to finish all the food in one sitting, making it a much more attractive option for consumers.
Customers dislike making long-term decisions. As a result, resealable packaging has offered consumers a sense of independence and ease.
Additionally, resealable packaging has also been highly beneficial for the fast fashion industry because customers now only have the option to shop online without being able to sense fit or style.
Online clothing stores have profited off of resealable packaging, as returns are now easier to manage. Customers also appreciate being able to order different sizes and styles to try on at home rather than having to visit a store in person.
Innovative custom packaging is the answer if you\’re looking for a game-changing edge over your competitors. By highlighting key features of your product, it will be sure to grab consumers\’ attention and give your product the boost it needs in today\’s market.
7. Environment-Friendly Packaging
Consumers are increasingly becoming more conscious of their impact on the environment and how they live. As a result, eco-friendly packaging solutions are essential to your company\’s success.
According to the EPA, there has been a nearly 100 percent increase in packages being recycled over the last two decades – as a result, environmentally friendly packaging has grown in popularity.
As more shoppers become concerned with ethical practices, sustainable packaging has become increasingly profitable for brands.
Did you know that, as Survey Monkey found, 35% of consumers would purchase a more expensive product if it is environmentally friendlier? Additionally, 1 in 3 respondents opts for more eco-friendly options.
With more study and funding being invested in eco-friendly packaging options, fewer materials are required to create and distribute these goods. It benefits not only the environment but also the end user as well as the firm.
Because fewer materials are required, environmentally friendly packaging is expected to become the most cost-effective method of transporting your things.
Despite the fact that it is still a way off from being fully accessible, we are well on our way. The eco-friendly packaging route should be thoroughly considered since brands appeal to a wide range of customers.
In layman\’s terms, the more environmentally friendly your product and packaging are, the better it will be received by customers who appreciate sustainability.
8. Cut Down Your Shipping Costs
Did you know that custom packing may save you money over pre-made packaging?
A less obvious factor to take into account when opting for custom packaging is that it could save you a significant amount on shipping costs – particularly if your product is small or light.
With basic, ready-made packaging, you\’ll rarely find a box that exactly fits your product. As a result of this, you will be charged for the weight of any extra packaging that is not required.
With a customized package specifically for your product, you will not add any extra weight to your shipment, saving shipping money.
The amount of money you could save on stamps and shipping by using a business account is significant in the long run.
In addition, when you\’re using custom packaging, there\’s no empty space that needs to be filled with packing peanuts to ensure safe transit and retail handling. This can also lead to massive savings in the long run.
9. Increase The Perceived Value Of Your Products
Custom packaging can also increase the perceived value of a product. When a customer sees that a product has been given special attention and care, they are likely to assign a higher value to it. This can be extremely beneficial for luxury or high-end items, as it can help justify the price tag.
Pre-made packaging is often made from lower-quality materials, which can make your products feel less valuable.
On the other hand, custom packaging can be made from high-quality materials that help increase the perceived value of your product.
This could be the difference between a customer keeping and using your product or returning it for a refund.
Consider a potential customer interacting with your product, packed in a luxurious custom box with logo, in a retail store. Do you think the customer would be willing to pay more? Yes, a hundred times, yes! That is the power of custom packaging – it helps increase the perceived value of a product.
In Conclusion
Custom packaging has a lot of benefits that are often overlooked.
Not only can it save you money on shipping costs, but it can also increase the perceived value of your product while helping you to stand out from the crowd.
When you take the time to design custom boxes for your product, you are making an investment that will pay off in the long run.
