What Are Custom Business Stickers?
The custom business stickers help you to introduce, establish, and distinguish your brand’s products. You can use them with your packaging materials, bottles, jars, and any other product containers or the products themselves. These stickers offer a plethora of opportunities in terms of design, shape, and sizes, and they can last for years if crafted from the right material.
Choosing The Right Shape For Custom Business Stickers
Are you not sure about the shape of custom business stickers that would best suit your brand? Don’t worry; GoTo Packaging has got you covered. The following will help you reach a decision, and if not, feel free to reach out to us;
Where Will You Be Applying These Custom Business Stickers?
Are you going to be using your custom business sticker as a product or packaging label? Do you have any specific surface application in mind? If yes, then you need to measure the dimension of that surface and ensure that the size and shape you opt for isn’t too big or too small for this area.
What Will Be Featured On Your Custom Business Stickers?
Are your custom business sticker going to be focused on your logo, or will they feature typography? You’ll need a bigger size and shape if you want to feature both. You must factor in the design’s width and height, thus selecting the ideal shape that can accommodate your design. The square shape works best with minimalistic and smaller designs. On the other hand, the rectangle shape can provide you with the width you need to fit the text while the circle and oval are ideal for this kind of logos.
Will Your Business Stickers Feature A Colored Background?
Do you want the stickers to contrast the area where they will be applied? A rectangle or square shape is capable of standing out if your design features a colored background. On the other hand, the circle or oval shape is ideal for complementing your brand’s typography or logo.
Looking For A Custom Shape?
Get in touch with GoTo Packaging and submit your requirements with one of our packaging experts. GoTo Packaging can create custom business stickers in any shape and size based on your needs.
Commonly Used Shapes Of Custom Business Sticker
Custom business sticker come with decent adhesives that enable them to stick anywhere without breaking a sweat. Some of the commonly used shapes of custom business stickers are mentioned below;
- Rectangle – Rounded Corners
- Square – Rounded Corners
- Circle
- Oval
Of course, the option to get custom shaped business stickers is always available with GoTo Packaging.
Effectively Design Artwork For Your Custom Business Stickers
The design of your artwork is crucial for making your sticker marketing campaign a success. You should consider the following if you want to create designs that are effective;
Select Optimal Shape & Size
This goes without saying that your custom business stickers’ shape and size will determine how effective they are for your campaign. You should measure the surface’s height and width where they are to be applied and ensure that the sticker size is somewhat smaller than the measured space. As for the shape, it will depend on where you’re planning on attaching the stickers.
Select The Right Material
The material selection is also crucial for ensuring effective artwork. You want to choose a material that will last for the years to come and is capable of surviving varying temperatures while surviving outdoors.
Selection Of Fonts & Colors
As a rule of thumb, ensure that your custom business sticker feature fonts and colors that are brand-specific. The dark-colored text is considered ideal for light background and vice versa. If you’re not sure about the kind of fonts and colors that would look best on your custom business stickers, reach out to GoTo Packaging, and our packaging experts will help you make the right choice.
Only Rely On High-Resolution Images
The low-resolution or low-quality images will give you a blurry result. Your custom business stickers must feature artwork that offers crisp quality. We advise that you only use high-definition images for your business stickers.
Get A Cleaner Look With Bleeding
You should always extend your background past the cut line, thus ensuring that no white edges are visible. This becomes more crucial when you’re using cut-to-size business stickers where the cutting machinery might cause a slight difference in the cuts being produced.
Ensuring That Your Custom Business Stickers Stand Out
GoTo Packaging offers the following to ensure that your custom business stickers are unique and can stand out from the crowd;
- Creative Add-Ons For Your Custom Business Sticker
- Exceptional Finishing Coats For Your Custom Business Stickers
Creative Add-Ons For Your Custom Business Stickers
You can think of add-ons as additional features that can be used to tweak your custom business stickers, thus rendering them distinct. It is a great way of ensuring that your custom business stickers are capable of attracting customers and keeping them hooked. It helps you drive sales and helps you to carry out brand strengthening, brand recall, and brand awareness. Some of the popular add-ons are listed below;
- Spot UV
- Embossing
- Debossing
- Hot Stamping
Spot UV
You can use spot UV to cure specific areas of your custom business sticker. It not only helps to seal the color but also imparts a sheen to your business stickers. Furthermore, it imparts protection against moisture. This particular add-on is also known as the raised ink technique because it causes the treated area’s texture to rise after curing.
Embossing
Embossing and debossing are a great way of adding extra dimensions to your custom business sticker. Tactile feedback is always welcomed by customers and helps them to interact with your stickers more. You can achieve raised silhouettes of logos and texts on the stickers using embossing.
Debossing
Debossing can help you create depressed imprints on the sticker material. It is the opposite of embossing and helps you to capture the attention of your customers. These add-ons, embossing and debossing, work best when combined with spot UV or hot stamping.
Hot Stamping
Hot stamping or foiling can help you add different and distinct effects to your custom business sticker. You can use it to get metallic, gloss, matte, and holographic effects on your custom business sticker.
These add-ons can be used as stand-alone tweaks, or you can combine them for better outcomes. When you reach out to GoTo Packaging, our packaging experts will help you select the best possible combination of add-ons for your custom business stickers.
Exceptional Finishing Coats For Your Custom Business Stickers
Do you want to make the outlook of your custom business sticker alluring and enticing for your customers? If yes, then you should consider adding finishing coats to them. Some of the commonly used finishing coats for custom business stickers are given below;
- Matte Finish
- Gloss Finish
- Soft Touch Finish
- Varnish Finish
You can rely on GoTo Packaging’s professionals to help you select the best possible finishing coat for your business stickers, depending on your requirements.
Pointers For Creating Effective Custom Business Sticker
The following pointers will help you create effective business stickers for your brand;
Distinct & Brand Consistent Colors
Do you want your custom business sticker to stand out and establish brand recall for your business? If yes, then you should opt for brand colors so that your customers can relate to your brand via your business stickers.
Always Choose Lamination For Your Custom Business Stickers
The matte finish can work for light or neutral colors. On the other hand, gloss and high-gloss can help you to bring out the brightness of bold and strong hues.
Ensure That Your Logo Or Brand Name Is Visible
Always opt for shape, color combination, material, and finish that can help you ensure that your company name or logo is easily and readily identifiable.
Let’s Get To Work!
Do you want custom business sticker that help you with brand recall and brand awareness while ensuring that they stand out from the crowd? GoTo Packaging relies on effective techniques to create custom business sticker that can last for years and help you with your marketing and branding goals. Give us a call today, and let’s get to work on your custom business stickers!
