It is no secret that quality packaging boxes sell. However, if you want to make an impact, both the brand owner and the packaging designer must understand the importance of the packaging box. In order to make a good first impression and win over customers, businesses need to take advantage of packaging opportunities.
How would you feel if you bought a luxurious bag and it came in a plastic bag, or if you bought a branded cell phone and it came in a paper envelope? Most people would be disappointed because they expect the experience to be wonderful and memorable when they buy luxury products.
A product’s packaging, both in design and materials, is vital to its sale. It can give the product an air of luxury that attracts customers. Good luxury packaging presents a product that makes the buyer feel as though it was made specifically for them.
Luxury packaging is utilized not only by famous brands but also by smaller brands. For example, upon entering any beauty hall in a department store, you will likely see a luxurious display of luxury bags, boxes, and pouches containing products that aim to tempt you into purchasing them.
When a product’s packaging is reflective of the brand and makes the product appear important, we call it luxury packaging. Of course, the definition of luxury keeps changing with time. However, as of right now, sustainability and luxury packaging go hand in hand.
Benefits Of Using Luxury Packaging For Your Brand
Below is an outline of luxury packaging boxes’ advantages at different stages. They not only bring customers greater value than the product itself but extra convenience as well, apart from the following benefits:
- Offers Thorough Protection To Products
- Unparalleled Unpacking Experience
- Helps You Increase Sales
- Helps With Brand Awareness & Recall
- You Can Charge A Higher Price
- You’re Creating An Experience
- Assist With Marketing Strategy
- Makes Your Products Tamper Resistant
Offers Thorough Protection To Products
Your packaging is vital to keeping your product safe from damage. Quality packaging will not only keep your products looking great, but it also needs to withstand the rigors of transportation and storage. Whether you use print or die-cut, custom boxes with lids are essential to maintaining product value and branding integrity.
No matter if the product is bought in-store or online, it will go through transportation, handling, and storage before the customer opens it. Ensure that both the product and packaging box are not damaged by weather/vibration/friction during these processes.
Unparalleled Unpacking Experience
Quality packaging matters to how your customers will see and feel about your product, especially when shopping online. If you want people to share pleasant experiences of using/unboxing your products on social media or among friends and family, it starts with making sure that what’s inside the box is just as great (if not better) than the outside.
A great unpacking experience involves numerous aspects, from how visually appealing the packaging is to how easy it is to open and even the materials used. Most consumers prefer product packaging that has a balance of functions.
For example, they can be durable and have a beautiful appearance without being bulky. However, when customizing packaging boxes, it is very delicate to strike a balance among the above points. This is why working with professional packaging box manufacturers can greatly improve customer unpacking experience.
Helps You Increase Sales
If you want your product to appear more valuable to customers, try selling it in an unconventional packaging shape or with craftsmanship details. Even giving people a sense of luxury when they use mundane, everyday products can increase sales.
Consequently, efficient packaging design can result in the product appearing more valuable. Suppose the packaging contains elements that surpass customer expectations. In that case, it will give off a sense of extravagance, for example, by using different textures or finishes on various parts of the product packaging.
Use embossments, bronzing details, or minimalist patterns, for example, to make your box pop. The packaging box can add value to the product in many different ways, from the first glance the customer sees of the product to picking it up off the shelf and taking it home.
Packaging can continue to add value to your product even after purchase.
Helps With Brand Awareness & Recall
Packaging not only houses your product, but it’s also an opportunity to tell customers your brand story and share important product information. Unfortunately, in recent years, consumer concerns over the integrity and ethics of products have grown.
The more interested consumers become in a product, the higher the chance they will research how to recycle and dispose of it properly. Likewise, information on a product’s packaging is also becoming increasingly important to consumers.
Not only does proper disposal reflect well upon a company’s ethical practices, but effective corporate social responsibility can also be conveyed through quality packaging design.
You Can Charge A Higher Price
Many customers are attracted to well-designed and refined products. Often, people will choose a product with nicer packaging over one that is average or poor quality. Additionally, some customers may perceive a low-quality packaged product as lower overall quality.
Utilizing luxury packaging not only does it increase the overall price of your product but also creates a higher perception amongst customers. The pricing and packaging work together to convince potential buyers of the quality of your product.
If a product is designed well and its packaging looks premium, customers will feel okay spending more money on it.
You’re Creating An Experience
In addition to the product itself, adding customer extras contributes to the experience of buying from your company. For example, luxury alcohol brands often come in special boxes and fancy bottles that add to the entire celebration experience.
People are more likely to buy luxury-packaged alcohol for special occasions, which means that businesses could see a sales boost by changing their packaging.
Assist With Marketing Strategy
Product packaging is the first line of marketing. Using luxurious design features helps to set the product apart from others on shelves.
Companies need to consider their product packaging when marketing luxury items. For example, receiving a Rolex in a plastic bag would be unthinkable.
The same reasoning can be applied to other products; the nature of the good and its price point should dictate the corresponding level of luxury in its packaging.
Makes Your Products Tamper Resistant
Not only does luxury packaging make a product look more tamper-resistant, but it can also help prevent dangerous products from causing harm.
Summing It All Up
Luxury packaging is all about creating an experience for customers. It can turn an ordinary product into something extraordinary and increase sales. When done correctly, it conveys a sense of quality and value to potential buyers.
When designing luxury packaging, companies need to take into account the type of product, the price point, and the customer’s expectations. By doing so, they can create a packaging design that is both practical and luxurious.
If you want to order luxury packaging for your brand, feel free to reach out to us!