What are Custom Pocket Folders?
Custom pocket folders are a kind of presentation folders that can help you hold and organize your marketing material elegantly. They feature pockets that are perfect for securely storing your documents. The number of pockets can be varied depending on your needs. They are ideal when you have to introduce a new service or a product or want to create a package of your standard promotional materials in the form of an information packet or a press kit.
Commonly Used Materials For Custom Pocket Folders
The selection of materials for your custom pocket folders is an important decision and should be treated as such. The material will ascertain what kind of print quality you’re able to achieve and how durable your folders are when subjected to elements of nature. Some of the commonly used materials for custom pocket folders are given below;
- Card Stock Material
- Rigid Material
- Kraft Material
- Textured Material
Card Stock Material
Do you want your custom pocket folders to feature vibrant and colorful artworks that can hook the reader with their quality? If yes, then you should consider using the card stock material for your custom pocket folders. It can help you carry out the branding of your folders without any hassle.
When you’re using custom pocket folders to pitch something to investors or are trying to woo your business partners, we recommend that you rely on the rigid material. The rigid material offers exceptional print quality, is quite sturdy, and offers a soft touch, which imparts a premium feel to your folders.
Do you want to use a material that is eco-friendly and offers resistance against moisture? If yes, then you should consider using the kraft material for your custom pocket folders.
Will you be using your custom pocket folders for a special event or presentation? It’s always a good idea to invest in unique materials for your presentation folders since they can help you leave a lasting impression on anyone who interacts with them.
Famous Add-Ons For Custom Pocket Folders
Add-ons are additional features that can help you enhance your custom pocket folders without incurring high costs. You can use them to further customize your custom pocket folder,s thus helping them stand out and ensure that the readers are kept engaged and excited. This makes for a positive brand association and can help you with your sales. Some of the popular add-ons are listed below;
- Foiling For Custom Pocket Folders
- Embossing On Custom Pocket Folders
- Debossing On Custom Pocket Folders
- Raised Ink (Spot UV) On Custom Pocket Folders
- Card Inserts For Custom Pocket Folders
Foiling For Custom Pocket Folders
Foiling is also referred to as hot stamping and is used for adding different effects to your custom pocket folders. The list of effects includes matte, gloss, holographic, and special effects. It relies on high temperature and pressure for the application of foil onto the folders.
Embossing On Custom Pocket Folders
Embossing and debossing are the perfect techniques if you want to achieve incorporate tactile feedback into your custom pocket folders. Embossing creates raised silhouettes of your artwork, logo, or text, depending on what you want to be embossed. Depending on the kind of dies you’re using, you can achieve different kinds of raised texture on your folders.
Debossing On Custom Pocket Folders
On the other hand, debossing can help you create depressed imprints on your custom pocket folders. Embossing and debossing work ideally when used in conjunction with spot UV and hot stamping.
Spot UV On Custom Pocket Folders
Spot UV or the raised ink technique cures specific areas on your custom pocket folders. The cured area’s texture rises up, gets a lustrous sheen, and has its color sealed. Furthermore, spot UV also imparts resistance against moisture to the cured area.
Card Inserts For Custom Pocket Folders
Another add-on that can help you leave a lasting impression is that of card inserts. You can have a card insert(s) incorporated into your custom pocket folders and add your business card to it. This not only makes your folders look classy but also gives them a touch of professionalism.
Printing Techniques For Custom Pocket Folders
If you want your custom pocket folders to have the desired effect, then it is of utmost importance that they feature high print quality. Your artwork is going to be the first thing that your intended audience notices, and you must ensure that it is capable of grabbing their attention. GoTo Packaging uses different printing techniques along with the right color models to achieve the best possible print quality. Two of the commonly used printing techniques are mentioned below;
- Digital Printing For Custom Pocket Folders
- Offset Printing For Custom Pocket Folders
Digital Printing For Custom Pocket Folders
Digital printing offers quick turnaround time and can cater to changes in the artwork at any stage. It is also cost-effective for low-volume runs. It doesn’t require any setup and works similar to an inkjet printer. However, bear in mind that the print quality offered is lower than that of the offset printing technique.
Offset Printing For Custom Pocket Folders
The offset printing technique, also known as offset lithography, offers the best possible print quality. However, it does require time for setup, and changes to artwork can cause additional costs and delays. It is only cost-effective for high-volume runs.
Uses Of Custom Pocket Folders
The custom pocket folders are ideal for the following;
Presentations, Trade Shows, and Seminars
The leaflets and brochures are the right choices for presenting information during a seminar or trade show. However, using custom pocket folders to contain all of the leaflets and brochures is a smart move since it enables you to convey material without making it difficult for others to carry it or overwhelming them with multiple documents.
The custom pocket folders are also ideal for welcome packs. The hospitality industry generally uses the welcome packs and conveys all of the important information that the customers might need during their stay. This also makes for a great first impression and can help you with brand awareness and brand promotion.
You can also use custom pocket folders for your new employees and their training programs. These folders allow you to have all of the necessary information readily available for the new employees while they are adjusting to your company.
Sales & Marketing Tools
You can also use custom pocket folders as effective sales and marketing tools. They can be branded and thus help you with your brand awareness, brand recall, and brand strengthening.
The custom pocket folders can also hold all of the relevant information you might need. For instance, they are a great way of keeping track of your medical history with a certain doctor, or you can use them for maintaining information regarding different real estate properties.
Creating Optimal Custom Pocket Folders
If you’re using a folder to impress a business client, you will have to ensure that your custom pocket folders have all the necessary bells and whistles to woo them. This includes premium materials, enticing add-ons, and incredible artwork. Well-designed and branded custom pocket folders can help you make a great impression and thus help you generate more sales. Some of the pointers that you should keep in mind when designing your custom pocket folders are mentioned below;
- Be Clear About Who You Are And What You’re Presenting
- Entice The Reader To Look Inside Your Custom Pocket Folders
- Direct The Reader To Your Contact Information
- Ensure That You Comply With The Legal Requirements
Get Custom Pocket Folders For Your Business!
Custom pocket folders can help you organize your promotional materials effectively while helping you to promote your business. GoTo Packaging can help you create optimal custom pocket folders that are designed specifically for your brand. Get in touch with us today, and let’s start working on creating attractive and fabulous custom pocket folders that can help you unlock your business’s true potential!