Stickers and labels are cost-effective to up your packaging game. Many brands make effective use to increase their sales and complement their marketing campaigns.
Have you been using stickers & labels for your brand? This article will discuss everything that you must know about stickers and labels. So, what are you waiting for? Let’s get started!
Advantages of Custom Label and Sticker Printing For Your Brand
A custom label and sticker printing service is perfect for anyone who wants to deliver information in an attention-grabbing way.
Stickers are not only fun, but they’re also a great way to do low-budget marketing for your business. But how can something so small and seemingly insignificant benefit your company?
1. They Are Informative & Fun
The best custom labels and stickers are more than just promoting a company. Attractive labels are an excellent way to share information if you want to communicate with guests, tenants, employees, or visitors at a convention.
You can use a banner to communicate critical information, such as usage instructions and warnings, product specifications, hours of operation, phone numbers, product offers, and warranties, or simply declare an important upcoming date.
2. They Have Multiple Applications
With your branding, including logos, slogans, and mascots printed on custom stickers, you can easily promote your brand everywhere.
Applications for custom labels and stickers are virtually endless. Still, some popular examples include water bottles, laptops, packaging, mailers, handbags and carrying cases, notebooks, binders, wine bottles, candles, pens, tools, vehicles, and heavy-duty equipment.
3. They’re Cost-Effective
If you can’t afford to print out brochures, mailers, flyers, or leaflets, stickers and labels will suffice. In addition, personalized stickers and labels are cheaper than nearly any other marketing tool, making them a cost-effective solution for anyone on a budget.
If you want to add a bit of personalization to your items without spending too much, have them printed by a professional commercial printing company instead of buying stickers from your favorite online store.
4. They Help Your Brand Stand Out
If you have a lot of competition in your city or region, one way to make yourself stand out is by printing custom labels and stickers.
No matter whom you’re trying to attract – children, young adults, or Baby Boomers – an attractive label with your branding is a surefire way to get their attention and let them know about your products or services.
5. They’re Efficient
Applying stickers or labels to surfaces is something we learn to do at a young age. However, thanks to modern technology, applying stickers and labels is much easier. In the past, we had to be very careful with them, but now we can slap them on quickly.
Whether you’re handling the project solo or with a team, custom stickers and labels barely take any time to apply.
6. Wonderful Choice For Special Events
Personalized stickers are a great way to show off your style, whether you’re attending an important professional networking event or your child’s birthday party. With seasonal flavor, you can add excitement to any holiday gathering.
By spreading the names of the bride and groom on colorful stickers, you let everyone become part of the fun. And when you hand them out like business cards, you’re also promoting brand awareness for your company.
7. They Are Meant To Last
Stickers are noticeable and long-lasting, which means they have the potential to stay in customers’ views for an extended period of time. Stickers are a unique and powerful print marketing tool that offers long-term advertising potential.
Your brain unconsciously registers information from even the most mundane objects, like a sticker on the side of a building. Even months later, that same sticker is still sending its message.
All You Need to Know About Buying Printed Stickers
There are several reasons why buying sticker printing in metro areas of the US may be beneficial to you. Vinyl stickers can act as attention-grabbing warnings, attract customers to sales happening in-store, and give employers an easy way to identify top performers within the office.
Inexpensive and easy to use, stickers are a great way to get your message out there. But not all stickers are created equal; some offer more value than others.
Although businesses usually want to find the cheapest option possible when ordering a high volume of stickers, they often do not realize how much value higher-quality stickers can provide.
Stickers are often underestimated in business, but they can be very impactful. The choices you make when purchasing sticker printing services can greatly impact your business’s overall success. Learn more about the value of sticker labeling and how to get the most out of your investment.
Here’s How Stickers & Labels Are Useful For Your Packaging!
There are many uses for stickers & labels for your packaging. Some of them are listed below:
- Stickers and labels serve many purposes for your packaging, such as being informational or decorative.
- They can be used to communicate important information or to build stronger branding.
- Stickers and labels are a great way to make a good first impression with your customers.
- You can use them to communicate the level of care you put into the packaging experience or simply provide information about the product itself.
- Shipping operators appreciate when shipping labels are easy to read and tell them how best to take care of your product during transport.
Increase Your Knowledge About Sticker Printing
At first glance, stickers might seem like an area where cutting costs would be appropriate. After all, many companies give them away frequently enough that going with the cheapest option makes sense.
Stickers are an excellent way to communicate value to customers and employees, but only if you choose the right ones. When printing stickers, keep the following things in mind:
1. A Bad Sticker Printer Equals Disaster For Entire Run
Although it might be easy to think that the only thing that matters for sticker quality is the type of materials used, there are other much more subtle choices that have a big impact on results. For example, the type of printer your reprographics studio uses to create stickers can determine the success or failure of an entire run.
Too often, sticker printers are an afterthought for businesses who assume their usual print providers will produce quality stickers. If a company’s print provider does an excellent job with documents and signs, one would assume it would do just as well with stickers.
Although this may not be commonly known, the process of creating a long-lasting vinyl sticker of high quality requires reprographic printing abilities such as those found at GoTo Packaging.
There are distinct differences between vinyl signs, polypropylene-based blueprints, and vinyl stickers. Therefore, your print provider must have the appropriate reprographic printer for each job.
2. Choosing The Correct Material Is Paramount
Commercial stickers generally come in two materials: paper and vinyl. Paper is the cheaper material. However, it doesn’t last as long; a paper sticker can start to fade in as little time as a few days.
For most, stickers are a great way for companies to extend their brand. They allow both employees and customers to attach brand imagery to nearly anything. The better the quality of your visuals, the more likely people are to associate your brand with positive attributes.
When stickers don’t contain messages that pertain to branding, such as warning signs, it’s even more crucial for the image to be visible and decipherable for extended periods. The sticker’s quality determines legibility and how long it lasts.
People typically rely on paper stickers for one-time uses, such as shipping labels. However, in this case, a plastic sheath is used to protect the paper from damage. For nearly all other circumstances, vinyl stickers outperform their paper counterparts.
3. Adhesive Quality Matters A LOT
Even the best-looking sticker is useless if you don’t have the right adhesive. The problem with adhesives is that they provide varying degrees of stickiness depending on the material and texture of what you’re putting the stickers on – which we will call the substrate.
The determining factor of an adhesive’s quality is dependent on the user’s long-term goals. The key difference in adhesive performance is tack, or how sticky the adhesive becomes over time.
A sticker that is meant to be permanent needs a high level of adhesive strength, or tack, whereas a removable sticker, should have low tack for long-term use but enough initial tack to stick in the first place.
The level of stickiness an adhesive offers on different surfaces can vary. For example, glass is a common surface that generally works well with most adhesives. Wood, conversely, presents challenges for all but the most experienced sticker printing companies.
Material, Printing, & Finishing Choices Available For Stickers & Labels
The three most prominent quality concerns for sticker printing relate to the specificities which make stickers unique. Our stickers are made of high-quality vinyl and printed on durable equipment, so they will last longer and perform better than cheaper alternatives.
By selecting high-quality stickers, you guarantee that your consumers will see your brand as reliable and long-lasting.
Different Material Options Available
There are stickers and labels for every kind of design and aesthetic! So let your creative side run wild and explore some interesting material options for your next project. It’s an opportunity to leave a lasting impression on your customers and enhance the unboxing experience of your products.
Look no further if you’re wondering what the best materials are for the sticker or label printing!
Destructible vinyl is the best option for a safe and secure sticker. This type of sticker cannot be peeled off easily or reused, meaning it will last longer.
This sticker material is mostly used to help prevent breakage during transport.
Polyester (Kraft & White Paper)
Polyester labels are common, and they come in all sorts of shapes and sizes. They can be designed to look like metal or have a chrome or mirror-like finish.
It can be used for interior and exterior applications because it is durable.
Polyester labels are ideal for harsh weather conditions because the adhesive is incredibly long-lasting.
Kraft labels are built from recycled materials, which makes them more sustainable. They also have a natural, earthy look rather than appearing shiny and metal-like.
If you’re looking for a label that can withstand tough conditions like water damage, kraft labels are not the best idea because they cannot be laminated.
Vinyl And Static Cling Vinyl
Industrial vinyl is your best bet if you’re looking for a vinyl sticker. They are durable against harsh chemicals and weather and versatile – perfect for an exterior label.
Static cling vinyl stickers work best for people who want their stickers to stay in place without damaging the surrounding area.
If you want your customers to be able to use your labels or stickers, static cling vinyl is a good option because it won’t leave a sticky residue behind.
This type of sticker uses static electricity to hold the adhesive onto smooth surfaces.
Shrink Sleeve Labels
Although shrink-sleeve labels provide some defense for your product, they shouldn’t be thought of as actual packaging since they don’t offer full protection.
Shrink sleeve labels are made of heat-sensitive materials that are welded together at the top and bottom, leaving openings. The sleeve is placed around your product and set in place while heat is applied. As the heat sets in, the label will begin to shrink and adhere to your product for a sleek finish.
Shrink sleeve labels are an ideal printing option when you need cost-effective, full coverage for your product designs.
This type of label is often seen in the food industry for things like bottles and tubes. However, shrink-sleeve labels are not limited to the food industry. They are a time and cost-effective way to adhere your branding to your products and packaging!
Foil Paper, Felt, And Velvet.
Foil paper stickers are more eye-catching than regular labels, but if you’re looking for something with even more dimension, felt and velvet materials are also available.
Not only does adding unique elements to your stickers offer a more interactive unboxing experience for customers, but it also makes the packaging more appealing to their senses! This is a great option for limited edition products or holiday packaging.
Clear And White Polypropylene
Polypropylene labels are not only more affordable than vinyl ones, but they can also withstand tough conditions.
For this particular sticker, you can choose from a variety of coatings and adhesives, such as chrome, mirror-like, clear, or water-resistant labels.
Our white labels are perfect for any occasion! With a permanent adhesive, they can stick to almost any surface, and with exposure to water or oil, the label won’t budge.
Printing Options For Stickers & Labels
There are various printing options available when it comes to stickers and labels. Some of them are discussed below in detail:
Rotary Offset Printing
In addition to digital printing, rotary printing is another method that can be used for labels and stickers. With this process, the images are printed on a curved surface (usually a cylinder), resulting in brighter colors and a more vibrant overall look.
Now that we’ve looked into label and sticker printing options, it’s time to explore the finishing touches!
If you’re looking for gorgeous colors and unbelievable detail, digital printing is always the best way to go. This option is perfect for stunning, highly designed visual stickers – plus, it’s waterproof and weatherproof. In addition, stickers and labels will print in 1440pi high-resolution so that your design pops while still staying true to your brand narratives.
Sheet-fed Offset Printing
If you want small or medium orders, the sheet-fed offset is the best way to go, as it allows individual pages to be fed into the machine. This process is perfect for a smaller sticker or label printing processes before committing to bigger orders.
If you’re looking for an affordable option that doesn’t require compromising on quality, flexo printing (flexography) might be the right choice for you.
This is the best option for you if you want a label printing solution that is both cheap and looks great.
Flexible rubber plates are used in this type of printing, where ink is rolled out to create the desired design. The plate is then pressed onto a substrate to create the final image – giving you a high-quality print for your labels and stickers.
Finishes Choices For Stickers & Labels
Depending on the aesthetic you are going for, many different finishes are available for your stickers and labels.
Here are a few of the most well-known options:
Holographic or glitter films
Holographic and glitter stickers are the best way to add some fun and personality to your belongings. Our artwork is printed with white ink on high-quality vinyl, making it durable and long-lasting.
The combination of materials used makes these stickers very reflective, so they will definitely stand out. Glitter stickers are created from holographic flake onto a metalized vinyl, giving it both a high-quality look and durability.
Biaxially Oriented Polypropylene (BOPP)
BOPP is a plastic-based label material that is durable, long-lasting, and resistant to fading, oil, and heat.
Not only is it creative, but ordering proof in large quantities can also save you money.
Gloss UV, Matte UV and Spot UV
While all three stickers share some qualities, they are most distinguished by their UV durability.
The UV coating on these stickers will guard against external damage, including wind and rain.
For a shiny look, choose glossy stickers or labels. If you want a less shiny finish, go for matte instead.
Spot UV is perfect if you only need either a glossy or matte finish in specific areas.
You can use stickers to subtly highlight important elements of your product, like your logo or contact information.
Hot foil stamped stickers allow you to get creative and Express your brand identity with your logo or other artwork.
Opt for embossed sticker printing if you want to make your packaging more formal.
With hot foil stamping, a metallic foil is placed on paper with an engraved plate. The heated plate is then forced against the label material, which causes the dry ink to be transferred and leaves the design of the material on it.
Matte Lamination and Gloss Lamination
Consider lamination if you want your interior stickers and labels to have a good finish. This process will make your product labeling more resistant to substances like oil or water and give them a longer lifespan.
As opposed to gloss lamination, matte lamination will yield a dimmer shine.
Label and sticker printing allows you to customize while remaining a powerful branding tool.
Expert Tips For Designing Stickers & Labels
Keep the following in mind when you’re designing stickers and labels for your packaging:
- It’s important to think about brand identity when designing stickers and labels, including elements like logos, colors, typography, and message.
- The size and placement of the sticker or label will be determined by its intended use. For example, car stickers must be large and visible even when the car is in motion.
- Stickers and labels come in different formats depending on application and quantity, such as cut-to-size, roll, die-cut, or sheets.
- Before beginning design work on stickers or labels for printing purposes, be aware of the technical specifications required by the chosen online printing company regarding image resolution, color mode, safety & bleed lines.
GoTo Packaging – Stickers & Labels To Die For!
Are you looking for outstanding stickers and labels? Do you want to use them to promote your brand? Maybe you want to add them to your product packaging as gifts for your customers. Whatever your sticker and label-related needs are, GoTo Packaging can cater to them!
We have years of experience and are known for our commitment to quality. So feel free to reach out to us today and learn more about us!