Custom Boxes & Brand Growth 101 - All You Need To Know! – GoTo Packaging

Custom Boxes & Brand Growth 101 – All You Need To Know!

What Are Custom Boxes?

Custom boxes are packaging or shipping boxes that have been designed to specifications. This can include dimensions, shapes, designs, and even printing.

Another definition of custom packaging is when a product’s packaging is created from scratch to satisfy a firm’s specific needs rather than using a standard or pre-made box or package that the product may fit inside.

Making a product stand out in this way will help promote and market it more effectively. Thus, helping you to generate more sales.

Conventional Packaging Vs. Custom Packaging

Conventional Packaging Vs. Custom Packaging

Now that you’ve come up with an incredible product, it’s time to get it into the hands of your potential customers. Coming up with a market-fit product requires many decisions along the way; however, you aren’t just done with it.

The key decision that you must make now involves whether you care about the first impression of your products or not. How come? This decision involves choosing between custom boxes or custom packaging and stock packaging or stock boxes.

The decision is important and can prove to be a difficult one as well. Why? Because as per a Dotcom Distribution study, 40% of online consumers are more likely to buy from a retailer again if they use premium packaging. Furthermore, more than 60% of the respondents said that gift-like packaging made them feel excited about what they had ordered.

Understanding the differences between stock and custom boxes for shipping or retail will help you make an informed decision.

So, What Is Stock Packaging?

Stock packaging is pre-designed, mass-produced generic packaging that lacks significant customization. Stock packing can be inexpensively produced in large quantities, but it is restricted to predetermined box sizes, colors, and designs that do not represent a brand’s distinct message or identity.

what is stock packaging

Stock packaging is easy to find and use. You can usually get it from shipping warehouses with very little hassle. Its appearance will be quite generic since it’s not made according to your specifications.

You’d want to use stock packaging if you need to get your goods into customers’ hands right away and don’t mind what impression your product packaging may make on them.

Stock packaging is quick, readily accessible, and available in a variety of sizes and shapes (all of which are rather generalized and not particularly suited to your product). It’s also cost-effective, so it may be an excellent option if you’re searching for methods to save money.

What is Custom Packaging?

We have already discussed what custom packaging is. Objectively speaking, it is everything that stock packaging is not.

Imagine that your product is unusual in some way. You might want retail packaging that is particularly engineered to showcase the shape of the product and securely hold it. Custom boxes can assist you with this.

Believe it or not, if your only desire is a plain white product box, many suppliers of stock packaging don’t have the precise box dimensions that you require.

Custom product packaging is available in an array of shapes and sizes, allowing you to personalize nearly every element – from the design to printed effects that make your brand memorable.

Even if you don’t want all of the “bells and whistles” that bespoke packaging can provide – such as matte or glossy lamination, foil stamping, embossing, or debossing – customizing your box may be a smart decision.

People love unboxing videos on YouTube, and it’s easy to see why. Who doesn’t appreciate beautiful custom packaging? A recent Dotcom Distribution study revealed that 50% of respondents said they would be more likely to recommend a brand if its packaging was gift-like or branded.

Simply put, custom boxes with logo are a simple method to increase interest in your items and create enthusiasm about your company.

Pros & Cons Of Conventional Boxes And Custom Boxes

Pros & Cons Of Conventional Boxes And Custom Boxes

When buying in small quantities, stock packaging is cheaper than custom packaging.

It is also considerably quicker to acquire stock packaging than custom product boxes. Anyone who thinks that custom packaging is too expensive for their needs may use stock packaging as well.

On the other hand, in order to pull customers in and beat out the competition, packaging must be eye-catching while still delivering the correct message about what is inside. That’s what custom boxes help you accomplish.

There should also be a less excess material waste since custom packaging generally fits your product better than standard or stock packaging. This “excess material” includes not just the box but also any fill packaging used to make up for a poor-fitting stock package. More products per pallet can be shipped if the packaging fits better, which subsequently lowers shipping costs.

More often than not, custom packaging is quite a challenge, both mentally and financially. Compared to stock options, it takes more time, effort, and money. However, the results are worth the effort.

If you are planning to sell your product in stores, investing in custom packaging can make your product look more refined and professional. In fact, once you reach high order volumes, custom packaging can be comparable in price to stock packaging options.

Even with the obvious benefits of speed and low-cost stock packaging, great custom product packaging may help your products stand out.

Why Using Custom Boxes Is A Good Decision For Your Brand?

Custom boxes for your brand

Now that we have discussed the differences between stock boxes and custom boxes, let’s dive into how custom boxes for packaging can help your brand:

1. Create A Good First Impression

Custom boxes are the first thing your customers will see when they receive your product. You want to make sure that your products are well-protected during transit and that your packaging makes a good first impression.

2. Help Your Brand Stand Out

In a world with endless choices, it’s important to make your product stand out. Custom printed boxes can help you do just that. By using unique materials, shapes, and sizes, you can make your packaging stand out on the shelves and in people’s homes.

3. Increase Brand Recognition

Customers are more likely to remember a brand when its packaging is unique and eye-catching. If you want to increase brand recognition, custom packaging is a great way to do it.

4. Show That You Care About Your Products

When you take the time to create custom packaging for your products, it shows that you care about them. This can go a long way in building customer loyalty and making sales. If you are doing that, then whether you’re using corporate gift boxes or custom packaging for small businesses, the result can be outstanding.

5. Allow You To Be Creative

With custom packaging, the sky is the limit when it comes to creativity. You can really let your brand’s personality shine through with custom boxes. You can craft branded boxes that will help you connect better with your potential customers.

In addition, it allows you to test out different designs and variations in your packaging. How does that help? Your marketing team can create various samples and test them with different demographic to see which ones are a good fit and which ones require revamping.

6. Protect Your Products

Custom packaging boxes are designed to protect your products during transit. They are made from high-quality materials that will keep your products safe from damage. Furthermore, since they offer a snug-fitting thanks to their bespoke nature, you won’t have to worry about using fillers to ensure product safety.

7. Save You Money

When you use custom boxes, you can save money in the long run. This is because you can order boxes that are the exact size and shape of your products. This means that there will be less wasted space, and you won’t have to pay for packaging material that you don’t need.

8. Help The Environment

Many people don’t realize this, but custom boxes can actually help the environment. This is because they can be made from recycled materials. In addition, when you use custom packaging, you can avoid using fillers, which can save on resources. Imagine running a marketing campaign that highlights that your custom product packaging doesn’t harm the earth.

9. Promote Your Other Products

Custom packaging boxes are a great way to promote your other products. You can include coupons, discount codes, or even samples of other products that you sell. This is a great way to increase sales and exposure for your other products.

10. Give You A Competitive Edge

In today’s competitive market, it’s important to have a competitive edge. By using custom packaging, you can give your brand the edge it needs to succeed. This is because custom packaging shows that you are willing to go the extra mile for your customers.

11. Provide An Easy Unboxing Experience

Thanks to their bespoke nature, custom boxes can be designed to provide an easy unboxing experience. This is important because it can make your customers’ first impression of your brand a good one.

12. Show That You Are Professional

When you use custom packaging, it shows that you are professional and that you take your business seriously. This can go a long way in building trust with potential customers.

13. Help Increase The Perceived Value Of Your Products

When you use custom packaging, you can increase the perceived value of your products. This is because custom packaging makes your products look more expensive and high-quality.

Different Customization Options For Custom Boxes

Customization Options For Custom Boxes

There are a lot of different customization options for custom boxes. When it comes to how to customize boxes, however, it is always a good idea to seek professional help. Nonetheless, The customization options are discussed in detail below:

1. Using Inserts

One way to customize your custom boxes is by using inserts. Inserts are pieces of cardboard or other material that are placed inside the box to provide additional support or protection for the contents. They can also be used to create compartments within the box, which can be useful for organizing smaller items.

2. Adding Labels

Another way to customize your custom boxes is by adding labels. Labels can be used for a variety of purposes, such as identifying the contents of the box or providing instructions for assembly. They can also be used to add branding or other decorative elements to the box.

3. Using Foam

Foam is another material that can be used to customize your custom boxes. Foam can be used to create padded compartments within the box, which can protect delicate items from damage. It can also be used to create raised sections on the box, which can be used for branding or other decorative purposes.

4. Adding Windows

Windows can also be added to custom boxes. Windows can be used for a variety of purposes, such as allowing customers to see the contents of the box without opening it. They can also be used to add branding or other decorative elements to the box.

5. Using Different Colors

Custom boxes can also be customized by using different colors. This can be done by printing different colors on the box or using different colors of paper. This can be used to create a unique look for the box or to match the colors of your company’s branding.

6. Trying Different Sizes

Custom boxes can also be made in different sizes. This can be useful if you need to ship different-sized items in the same box. It can also be used to create a unique look for the box.

7. Using Different Materials

Custom boxes can also be made from different materials. This includes using different types of paper or cardboard, as well as different types of plastic. This can be used to create a more durable box or to create a box that is better suited for shipping certain types of items.

8. Adding Embellishments

Embellishments, such as ribbons or bows, can also be added to custom boxes. This can be used to create a more festive look for the box or to add a touch of luxury.

9. Using Different Shapes

Custom boxes can also be made in different shapes. This can be useful if you need to ship items that are not perfectly rectangular. It can also be used to create a unique look for the box.

10. Adding Graphics

Graphics, such as logos or images, can also be added to custom boxes. This can be used to create a more branded look for the box or to add a touch of personality. Custom boxes with a logo tend to perform better and help with brand recall and awareness as well.

11. Finishing Coats

A final coat of varnish, lamination, or UV coating can be added to custom boxes for a more finished and polished look. This also helps to protect the contents of the box from damage.

12. Adding Handles

Handles can be added to custom boxes for easy carrying. This is especially useful for larger or heavier boxes. Handles can be made from a variety of materials, including plastic, metal, or fabric.

13. Using Different Closures

Closures, such as drawstrings, buttons, or Velcro, can also be used to customize your custom boxes. This can be used to create a more secure closure for the box or to make it easier to open and close the box.

14. Adding Holes

Holes can also be added to custom boxes. This can be used to create ventilation for the contents of the box or to make the contents of your product packaging easily accessible.

15. Trying Add-Ons

There are a variety of add-ons that can be used to customize your custom boxes. This includes using embossing, spot UV, hot stamping, debossing, and much more. Add-ons can be used to create a unique look for the box or to make it more functional.

These are just some of the many different customization options that are available for custom boxes. There are many other options that are not listed here, but these are some of the most popular. If you need help choosing the right combination of customizations for your custom product boxes, please Call Us, and we will be happy to assist you.

Creating Artwork For Your Custom Boxes

Creating Artwork For Your Custom Boxes

When it comes to custom design or artwork for a product box, there are certain factors that should be kept in mind. They are discussed in detail below:

1. The Size of Your Box

When you are designing or ordering artwork for your product box, one of the most important factors that you need to consider is the size of the box. The size of the box will determine the amount of space that you have to work with when it comes to your design. If you have a small box, then you will need to make sure that your design is not too complicated or busy. On the other hand, if you have a large box, then you will have more space to work with, and you can be more creative with your design.

2. The Shape of Your Box

Another factor that you need to consider when designing artwork for your product box is the shape of the box. The shape of the box will also play a role in determining the amount of space that you have to work with. For example, if you have a square box, then you will have more space to work with than if you have a rectangular box.

3. The Colors of Your Box

The colors that you use for your product box can also play a role in the overall design. You need to make sure that the colors you use to complement the other colors in the design. For example, if you are using a light-colored box, then you will want to use light colors for your design. If you are using a dark-colored box, then you will want to use dark colors for your design.

4. The Type of Printing

When you are designing artwork for your product box, you need to consider the type of printing that you want to use. There are two main types of printing: digital and offset. Digital printing is more affordable, and it allows you to print your design directly onto the box. Offset printing is more expensive, but it gives you a higher-quality print.

5. The Paper Stock

Paper stock is another important factor to consider when designing artwork for your product box. The paper stock will affect the overall look and feel of your design. If you want a high-quality design, then you will want to use a thicker paper stock. If you are on a budget, then you can use a thinner paper stock.

6. The Finish

The finish of your product box will also play a role in the overall design. There are two main types of finishes: gloss and matte. Glossy finishes are shinier, and they tend to reflect light. Matte finishes are duller, and they tend to absorb light.

7. The Fonts

The fonts that you use for your design also play a role in the overall look of your custom product boxes. You need to make sure that the fonts you use are easy to read and that they complement the other elements in the design.

8. The Images

The images that you use for your design can also play a role in the overall look of your custom product box. You need to make sure that the images you use are high quality and that they complement the other elements in the design.

9. The Logo

Your logo is one of the most important elements of your design. You need to make sure that your logo is high quality and that it is placed in a prominent position on the box. Why? Because custom boxes with logo fare much better as opposed to conventional boxes.

10. The Slogan

Your slogan is another important element of your design. You need to make sure that your slogan is catchy and that it accurately represents your brand. A good slogan will help to create brand awareness, and it will also help to sell your product.

11. Ensure The Bleeding Of Your Artwork

When you are designing artwork for your custom product packaging, you need to make sure that your design has a “bleed.” This means that the edges of your design should extend beyond the edge of the box. This will help to prevent the edges of your design from being cut off when the box is printed.

These are just some of the factors that you should keep in mind when you’re designing the artwork of your custom packaging boxes.

Why Procuring The Services Of A Professional Custom Packaging Is Important?

Professional Custom Packaging

As a business owner, you know that first impressions are everything. You also understand the importance of making sure your products are well-protected and look their best when they reach your customers. Your custom product packaging is one of the most important elements in achieving these goals, which is why working with a professional custom packaging company is so important.

There are many benefits to choosing to work with a custom packaging company. They are discussed in detail below:

1. They Have the Experience and Expertise You Need

When it comes to your product packaging, you need a company that has the experience and expertise to get the job done right. A professional custom packaging company will have a team of experienced designers who will work with you to create the perfect packaging for your products. They will also have the latest printing and finishing technology to ensure that your packaging looks its best.

2. They Can Help You Save Money

Another benefit of working with a professional custom packaging company is that they can help you save money. They will work with you to find the most cost-effective way to produce your packaging. This can include using recycled materials or choosing packaging that doesn’t require a lot of special printing or finishing.

3. They Can Help You Meet Your Deadlines

When you work with a professional custom packaging company, you can be confident that they will help you meet your deadlines. They will work closely with you to ensure that your packaging is ready when you need it. They will also work with your shipping company to make sure that your products arrive on time and in perfect condition.

4. They Can Help You Protect Your Products

One of the most important benefits of working with a professional custom packaging company is that they can help you protect your products. They will use the latest packaging materials and technologies to ensure that your products are well-protected. This can include using shock-absorbent materials, bubble wrap, and other protective packaging methods.

5. They Can Help You Increase Your Sales

When you work with a professional custom packaging company, you can also be confident that they will help you increase your sales. They will work with you to create packaging that is eye-catching and will make your products stand out from the competition. They will also help you develop marketing materials that will promote your products and increase customer awareness.

As you can see, there are many benefits of working with a professional custom packaging company. If you are looking for ways to improve your product packaging, then working with a custom packaging company is a great option.

How Do You Find An Experienced Custom Packaging Company? 

Experienced Custom Packaging Company

We’ve already talked about the significance of procuring professional services from a custom boxes manufacturing company. However, if you’re looking for an experienced and reliable custom packaging company, there are a few things you’ll want to keep in mind.

They are discussed in detail below:

1. Don’t Hire The First Custom Packaging Company You Come Across

Just because a packaging company is listed on the first page of your search engine results doesn’t mean it’s the best option out there. In fact, you should always take your time to research and compare different options before making a decision.

2. Start With An Online Search | Populate A List Of Potential Vendors

The easiest way to find a reliable and experienced custom packaging company is to start with an online search. Simply type in relevant keywords, such as “custom boxes,” “custom packaging,” or “custom packaging companies,” into your favorite search engine. This should populate a list of potential vendors you can then further research.

Other searches may include “where to get custom boxes near me,” “where to get custom boxes made,” or “where to order custom boxes.”

3. Check Out Online Portfolios And Client Testimonials

Once you have a list of potential custom product packaging companies, the next step is to check out their online portfolios and client testimonials. This will give you a good idea of the type of work they’re capable of and whether or not they’re reputable.

We strongly recommend that you don’t rely on the testimonials and reviews published on the packaging companies’ own websites. Instead, use a third-party website such as Trustpilot to form an unbiased opinion.

4. Check The Website & Social Media Pages

Another good way to assess the experience and reputation of a given custom packaging company is to check out its website and social media pages.

A well-designed, informative, and user-friendly website is usually a good sign that the company is professional and experienced. Likewise, an active presence on social media platforms such as Facebook, Twitter, and LinkedIn is another good indicator.

5. Make Sure They Can Meet Your Needs And Requirements

Of course, you’ll also want to make sure that the custom packaging company you’re considering is capable of meeting your specific needs and requirements.

To do this, simply get in touch with them and explain what it is you’re looking for. If they’re unable to provide you with what you need, it’s probably best to look elsewhere.

6. Get A Quote And Compare Prices

Once you’ve narrowed down your options to a few potential vendors, the next step is to request a quote from each one. This will give you an idea of how much it will cost to have your custom packaging manufactured.

It’s important to compare not only the prices but also the quality of the materials and workmanship offered. Otherwise, you run the risk of paying too much for subpar packaging.

7. Ask About The Production Process And Lead Times

Be sure to ask about the production process and lead times before making your decision.

Ideally, you want to work with a company that uses high-quality materials and has a fast turnaround time. Otherwise, you may end up being disappointed with the final product.

8. Ask About The Customizations That The Packaging Company Offers

When it comes to custom product packaging, there are endless possibilities in terms of customization.

Therefore, you’ll want to make sure that the company you’re working with offers the specific type of customization you’re looking for. Otherwise, you may not be satisfied with the final results.

9. Make Sure They Offer A Satisfaction Guarantee

Last but not least, make sure the custom packaging company you choose offers a satisfaction guarantee.

This way, you can be sure that you’ll get your money back if you’re not happy with the finished product.

All in all, following these tips, should help you choose the right custom packaging company for your needs. Just remember to take your time and do your research before making a decision.

Things To Keep In Mind When Ordering Custom Boxes 

Things To Keep In Mind When Ordering Custom Boxes

When you’re ready to order your custom boxes, there are a few things you’ll want to keep in mind to ensure that you get exactly what you need. Here are a few tips:

1. Know Your Dimensions

One of the most important things to keep in mind when ordering custom boxes is the dimensions of your product. You’ll want to make sure that your box is big enough to comfortably fit your product but not so big that it’s unnecessarily bulky or expensive.

2. Choose the Right Material

Depending on what you’re looking for, there are a variety of materials that can be used for custom boxes. If you need something durable, consider using corrugated cardboard. For a more stylish look, consider using a paperboard.

3. Consider Your Printing Options

When it comes to custom boxes, there are a variety of printing options available. If you want something simple, you can opt for one-color printing. If you’re looking for something more eye-catching, you can choose to have your boxes printed in full color.

4. Decide On The Customizations That You Want To Use

There are a variety of ways that you can customize your custom boxes. You can choose to have your logo printed on the custom box, or you can opt for special die-cuts or shapes. If you really want to make your boxes stand out, you can even have them foil-stamped or embossed.

5. Lead TimeIs Important

When you’re ordering custom boxes, it’s important to factor in lead time. Depending on the complexity of your design and the quantity that you’re ordering, it can take a few weeks for your boxes to be produced. So, if you have a specific deadline in mind, make sure to allow enough time for production.

Get a Quote

6. Get a Quote

Before you commit to anything, be sure to get a quote from your printer. This will help you budget for your project and ensure that you’re getting the best possible price.

Following these tips will help you to order custom boxes that are perfect for your needs. So, keep them in mind the next time you’re ready to place an order.

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