First impressions are key for any business, and stickers provide an affordable way to make a big impact. They’re customizable and can play a major role in your branding and marketing efforts.
Sticker design may not be as effortless as it initially appears. There are various errors people commonly make when ordering their stickers for the first time.
By reading this blog post, you will learn about some of the most common mistakes people make when creating stickers. By avoiding these mistakes, you can create a sticker that looks professional and represents your brand in the best way possible.
1. Not Using Your Brand Colors
Creating custom stickers is an excellent way to communicate your brand’s unique personality. But, be mindful of your sticker design and colors; make sure they represent and support your message instead of conflicting with or taking away from it.
If you’re stuck on picking colors that fit your brand, try using a color wheel for inspiration. Designers use this tool all the time to see how colors interact with each other. The wheel also reveals the relationships between primary, secondary, and tertiary colors.
Tips for using the color wheel:
- Colors that are across from each other on the color wheel are complementary.
- Harmony can also be achieved by using colors that are next to each other, although it isn’t as strong of harmony as complimentary colors. It’s generally best to use 1-3 colors in a design, and making sure they don’t bleed helps too.
2. Illegible Typography
Keep your sticker text clear and easy to read by avoiding scripted, cursive, or fancy fonts—these may not print well. Also, use a font size of 6 points or higher for optimal visibility.
Fonts are an important design element, so be sure to select one that your printing company can work with.
3. Too Much Information
Keep your sticker design clean and simple if it needs to contain any text. Overloading a small space with words will make the overall look cluttered, making it hard for people to read and understand. This will also weaken your brand rather than strengthen it.
The reason is that human brains generally prefer organization and order. If you think about it, wouldn’t you feel anxious in an untidy room? In contrast, now imagine walking into a clean and organized room– doesn’t it make you feel better? It’s the same with visual marketing; if designs are tidy, ordered, and attractive, customers will have more positive associations with your brand.
One way to make your website look clean and spacious is to use what’s called “white space.” This doesn’t mean the area has to be literally white (it’s also called blank space) – but it refers to the spacing between elements or words. When someone views a webpage with plenty of negative space, their brain feels calm and capable of processing the information rather than feeling overwhelmed.
Additionally, including white space on your sticker will not only make it easier to read but also help create a positive customer impression of your business. White space can also up-level your brand if you are looking for a more luxurious or modern appeal.
Keep your sticker design easy to understand. Your sticker can still be designed however you want, whether that’s fun or professional. Just make sure it doesn’t look confusing.
4. Wrong Adhesive
Consider the different surfaces and locations where your sticker will be before finalizing your purchase.
- Where do you plan on putting the sticker?
- If you need the sticker to stay in place for an extended period, it will be difficult to remove.
- Would you like for it to be removable and have the ability to move seamlessly between different surfaces and products?
Once you know the answers to these questions, double-check that you’re ordering the right adhesive for your needs; some adhesives create permanent bonds, while others are temporary. If you still have questions or are uncertain about what product to order, don’t hesitate to reach out and ask us.
5. Not Proofreading
A harsh truth, but it nevertheless occurs far too often- make sure to check your spelling and grammar before finalizing an order for custom stickers. Highlight any possible errors so somebody else can take a look; you might not notice a mistake because you’ve been staring at the document for too long. A second or third set of eyes is essential for avoiding embarrassing mistakes.
Review your order one final time to catch any errors and avoid issues.
6. Not Ordering A Sample
It’s important to keep in mind that your computer screen is displaying a magnified and high-resolution version of your design.
Always print out a draft of your sticker before finalizing it to get an accurate idea of how the colors and fonts will look at their actual size.
7. Wrong Sizes
Before you order your stickers, double-check that they are the right size. If the sticker is too small, it may be hard to read. If it’s too large for the container, it may look unprofessional and give a bad first impression of your product.
It’s crucial to check the dimensions of your product or packaging before making a purchase. You may be able to use one sticker design for multiple items. If you want to put your stickers on various products of different sizes, then it would be best if you order them according to the smallest surface area you’ll need them for.
If the products and surfaces you plan to stick your stickers on vary greatly in size, then it would be best to order your stickers in more than one size. This will ensure that at least one sticker size will fit well.
GoTo Packaging – Catering To Your Sticker Needs Without Errors!
In order for your brand to look amazing, please follow our guidelines and tips when designing and ordering your custom stickers. By doing so, you will be opening up a world of potential customers that will fall in love with your products or services.
If you need help or have questions about anything we mentioned, please reach out to goto packaging. We would be happy to work with you and make sure you’re getting the stickers of your dreams!