Do you want to bump your sales? Are you tired of watching your competitors enjoy a bigger share of your target market? You can do that and much more when you rely on custom boxes.
What are custom boxes?
Unlike standard packaging, which requires a product to fit inside a pre-made box, custom packaging is created to cater to a brand’s products. You can learn more about custom packaging here.
Why Do Custom Boxes Matter So Much?
So, why is there such a huge buzz around custom boxes with logos? That’s simple; because of the many benefits, they offer to the brand.
Many brands swear by custom packaging, and various surveys have concluded that customers prefer custom packaging.
Benefits Of Using Custom Packaging
Some advantages of using custom packaging for small businesses are discussed below:
1. Helps You Stand Out From The Competition
In today’s world, customers are bombarded with too many choices. According to a study, the average person is exposed to around 5,000 brands daily.
With so much competition, it has become extremely difficult for brands to stand out. However, custom packaging can help you change that.
Using unique packaging for your products will automatically make your brand more visible on the shelves. This is because people will remember your product when they see it next time.
2. Helps You Build A Stronger Brand Image
Your product packaging says a lot about your brand. It can communicate your brand message and values to your target audience.
For example, if you want to convey that your brand is eco-friendly, you can use packaging made from sustainable materials.
Or, if you want to show that your brand is luxurious, you can use high-end materials and finishes for your packaging.
In short, custom boxes enable you to create and sustain your brand image without breaking the bank.
3. Helps You Increase Your Sales
One of the main reasons businesses invest in custom packaging is to increase their sales. And there’s a good reason for that.
Packaging can influence customer behavior and persuade them to make a purchase. For example, if your packaging is eye-catching, it will pique the customer’s curiosity and make them want to know more about your product.
Similarly, if your packaging is unique, it will make your product more memorable, and customers will be more likely to buy it.
4. Helps You Build A Loyal Customer Base
Another benefit of custom packaging is that it helps you build a loyal customer base.
Using high-quality packaging for your products shows that you care about your customers and are willing to go the extra mile to provide them with a good experience.
This will make customers feel appreciated and valued, encouraging them to buy from you again.
5. Helps You Save Money In The Long Run
Investing in custom packaging may seem like a costly affair at first, but it actually helps you save money in the long run.
Well, using high-quality product packaging protects your products from damage and ensures that they reach your customers in one piece. In addition, this reduces your product returns and replacements, which saves you a lot of money.
Another way in which custom packaging helps you save money is by reducing your shipping costs.
This is because when your products are snuggly packed in bespoke packaging, they take up less space and don’t need packing peanuts or inserts to keep them in place.
This means you can ship more products in one go, reducing your shipping costs.
6. Helps You Go Green
Nowadays, more and more people are interested in buying from environmentally responsible brands.
If you want to tap into this market, you can use eco-friendly packaging for your products.
Many sustainable packaging materials are available these days, such as recycled paper, biodegradable plastics, and bamboo.
Not only will using eco-friendly packaging help you appeal to eco-conscious customers, but it will also help you reduce your carbon footprint.
Custom boxes for your products can be crafted using these materials, and the fact can be marketed using custom artwork.
7. Helps You Make A Lasting Impression
Last but not least, custom packaging helps you make a lasting impression on your customers.
Since first impressions matter a lot, you need to make sure that your packaging makes a good one.
Custom packaging is well-designed and of high quality. This will show that you’re a professional brand and that you take your products seriously.
As a result, it helps you make a great first impression and establish a strong relationship with your customers.
These are just some benefits of custom packaging for your business. So, if you’re not using it already, now is the time to start. It will help you take your business to the next level.
Customization 101 – Learning How To Customize Your Custom Boxes
It can get overwhelming when you consider the many customization options that are available to you. However, we are going to focus only on two aspects in this post; add-ons and finishing coats.
They can help you create numerous combinations and unique finishes that help your custom boxes become the best custom boxes!
Add-Ons For Custom Packaging
Add-ons turn ordinary product boxes into extraordinary ones! You can use them to enhance the look, feel, and even functionality of your packaging. Here are some popular add-on options that you can consider for your next project;
1. Foiling (Hot Stamping)
Foiling helps add a touch of luxury to your custom packaging. It involves the use of a heated die to press foil onto the surface of your box.
This process can be used to create various designs, logos, or patterns on your boxes. You can choose from a range of foils, such as gold, silver, bronze, or even holographic ones.
Hot stamping helps you achieve a high-end look for your packaging without costing too much.
Embossing is an incredible way to add visual interest to your packaging. It involves raising your design to the surface of your box.
This creates a 3D effect that is sure to grab attention. Debossing is the reverse of embossing and involves sinking your design into the surface of the box.
Both these techniques can be used to create various designs, logos, or patterns on your packaging.
How does that help your custom boxes? You can impart a tactile feel to your product boxes and help potential customers interact and focus on certain elements on the packaging.
3. Spot UV
Spot UV is a popular choice for luxury packaging. It involves adding a layer of high-gloss varnish to certain areas of your box.
This helps those areas to stand out and creates a striking contrast with the rest of the box. In addition, spot UV can be used to highlight certain design elements on your packaging, such as your logo or tagline.
The treated area of your custom boxes ends up with a sheen, moisture resistance, and sealed colors.
Die-cutting is a great way to add a unique shape to your packaging. It involves cutting your box into a variety of shapes, such as squares, circles, ovals, or even custom shapes.
This helps make your packaging stand out from the rest. Die-cutting can be used to create various window cut-outs on your box as well.
This helps improve the visibility of your product and makes it more appealing to potential customers.
In addition, if you’re going for die-cut windows, you’ll be allowing potential customers to take a look inside the box without having to open it. That helps facilitate the interaction between a potential buyer and your product, thus increasing the likelihood of a sale.
Bonus – Combining Add-Ons For Different Outcomes
You’re not limited to using just one add-on for your packaging. You can combine different add-ons to create a variety of looks and finishes.
For example, you could use foiling and embossing to create a luxurious look for your packaging. Or, you could use die-cutting and spot UV to create a more eye-catching design.
The possibilities are endless!
We strongly recommend that you discuss with your packaging partner and try out various combinations to find the one that works best for you.
Finishing Coats For Your Custom Boxes
In addition to add-ons, you can also consider using finishing coats for your custom packaging. Finishing coats help improve your boxes’ look, feel, and even durability.
Here are some popular finishing coat options that you can consider for your next project;
1. Glossy Finish
A glossy finish is a great way to make your packaging look more premium. It involves adding a layer of high-gloss varnish to your boxes.
This helps to protect the printing on your boxes and makes them more durable. A glossy finish also makes your boxes look more vibrant.
If you want to add a touch of luxury to your packaging, then a glossy finish is a great option.
2. Matte Finish
A matte finish is a perfect way to create a sophisticated look for your packaging. It involves adding a layer of non-glossy varnish to your boxes.
This helps to create a smooth, velvety look and feel for your packaging. A matte finish also makes your colors look more muted and rich.
If you’re looking for a classy and elegant look for your packaging, then a matte finish is the way to go.
3. Soft-Touch Finish
A soft-touch finish is a great way to make your packaging more tactile. It involves adding a layer of soft, velvety varnish to your boxes.
This helps to create a plush and luxurious feel for your packaging. A soft-touch finish also makes your colors look more muted and rich.
If you’re looking for a luxurious and premium feel for your packaging, then a soft-touch finish is the way to go.
4. Varnish Finish
A varnish finish is a great way to make your packaging more resistant to wear and tear. It involves adding a layer of clear varnish to your boxes.
This helps to create a barrier against moisture and other elements. In addition, it also helps to protect the printing on your boxes.
If you’re looking for a durable and long-lasting finish for your packaging, then a varnish finish is the way to go.
5. UV Finish
A UV finish is a great way to make your packaging more resistant to sunlight and other elements.
It creates a barrier against UV rays and other elements. In addition, it also helps to protect the printing on your boxes.
Combining Finishing Coats & Add-Ons
You’re not limited to using just one finishing coat or add-on for your packaging. Instead, you can combine different finishing coats and add-ons to create various looks and finishes.
For example, you could use foiling and embossing with a glossy finish to create a luxurious look for your packaging. Or, you could use die-cutting and spot UV with a matte finish to create a more sophisticated look.
There are endless possibilities when it comes to custom product packaging! We recommend discussing with your packaging partner and using trial and error until you find the best fit.
Where To Buy Custom Boxes?
To Sum It All Up
Custom boxes are a great way to showcase your brand and products. They allow you to create a unique and personalized look for your packaging. In addition, custom boxes are also more durable and resistant to wear and tear than standard packaging.
However, in order to get the best custom boxes for your products, it is vital that you choose the right customization options. Add-ons and finishing coats are classic that can help your custom packaging attract more potential customers and help convert them into paying customers.
We recommend using custom boxes for your next product launch or marketing campaign. Not only will they help to set you apart from the competition, but they’ll also help to protect your products during transit. Contact us today to learn more about our custom box printing services!